Single Grain
JULY 4, 2025
While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. Emails that contained interactive elements achieved an average click-to-open rate of 18% in 2024, compared with a 12% CTOR for non-interactive emails—a 50% performance improvement that most marketers are leaving on the table.
MNTN
JULY 4, 2025
A customer journey map is one of the most effective tools for visualizing and understanding the path someone takes from awareness to purchase. In the following guide, you’ll learn how to create a customer journey map that supports your brand’s growth goals. What Is a Customer Journey Map? A customer journey map is a visual representation of the steps a customer takes from the first interaction with your brand to long-term loyalty.
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More About Advertising
JULY 4, 2025
Global OOH spend in 2024 reached $46.2bn representing 4.8% of global ADEX – breaking through the $45bn barrier and up $1bn on the predicted spend for 2024 – its best year to date. OOH spend is forecast to grow to $49.8bn in 2025 according to the World Out of Home Organization’s latest Global Expenditure Report. … The post Out of Home global adspend hits $46.2bn in 2024 – WOO forecasts $49.8bn in 2025 first appeared on More About Advertising.
VideoWeek
JULY 4, 2025
In this week’s Week in Review: France Télévisions starts distributing content on Amazon Prime Video, publishers back Cloudfare’s ‘pay-per-crawl’ model, and Barclays downgrades the agency holdcos over the impact of AI. Top Stories Amazon to Distribute France Télévisions Content on Prime Video Amazon and France Télévisions have announced a distribution partnership to bring the French public service broadcaster’s (PSB) content to Prime Video in France.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
JULY 4, 2025
The UK Creative Festival returns to Margate on 9–10 July 9-10 with The Best of British Creativity exhibition returning, celebrating the best work of the year from the 2025 Creative Circle Awards shortlist – the UK’s top creative output. After a 15-year break, Graham Fink’s TheArtSchool returns, built on raw, honest, advice for students wanting … The post UK Creative Festival returns with Creative Circle, Graham Fink and Nils Leonard first appeared on More About Advertising.
Exchange Wire
JULY 4, 2025
This week signals a shift in the trajectory of AI and digital media. In today’s MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google’s new Search proposal to avoid an EU antitrust fine, and the IPA [.] The post The Stack: Global Tech Reset appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JULY 4, 2025
The Cannes Lions isn’t the be-all and end-all of creativity (and those who weren’t there are probably heartily sick of hearing about it) but it does show the direction the wider industry is heading…down a data-driven dead end some might say. With some agencies disgracefully gaming the system. Where were those antediluvian ads that build … The post MAA Ad of the Week: Dash from The Or first appeared on More About Advertising.
Single Grain
JULY 4, 2025
When a SaaS company switched to renewable-powered hosting, something remarkable happened: their organic traffic increased by 309% while their carbon footprint decreased by 62%. This isn’t a coincidence. It’s the power of green hosting SEO in action. As search engines increasingly prioritize user experience metrics and consumers demand environmental responsibility, the convergence of sustainable hosting and SEO strategy has become a competitive necessity.
Ad Badger
JULY 4, 2025
SUBSCRIBE In this episode, we chat with Emma Schermer Tamir of Marketing by Emma about. Read More The post Amazon Product Page Optimization in a Rufus AI World [The PPC Den Podcast] appeared first on Ad Badger.
Seth Godin
JULY 4, 2025
Freedom, liberty and independence are human rights. But they depend on responsibility. Responsibility to others, to our future, to the community. Responsibility for our actions and our choices. The only way to earn our independence is to keep the promises we’ve made. Can we become the present that the future will thank us for?
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