Digiday

DECEMBER 25, 2024

AI-generated avatars are further blurring the lines of reality as more life-like characters and animations are integrated into social media and digital platforms. Its now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. But do you as a marketer aim for realism or steer clear of the uncanny valley?

Marketing 85

Marketing Media 85

Adweek

DECEMBER 25, 2024

By the Book is a feature series where journalists discuss their works of fiction and non-fiction. The traditionally slow end-of-year news cycle recently received a jolt when residents of New York and New Jersey reported mysterious drone sightings in the skies over both states. While state and federal government officials have said that there's no.

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AdvertiseMint

DECEMBER 25, 2024

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. In this article, we explore how to optimize your product listings, leverage Walmart’s advertising tools, and enhance your overall marketplace performan

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Advertising Click Through Rate ROI Conversion Rate 52

Seth Godin

DECEMBER 25, 2024

When I include links to various books and items on this blog, your purchases generate a small royalty that I earmark for worthy causes. This year, we were able to help BuildOn and the community in Khakh build a new school. It’s the first real school building the village has ever had, and it’s likely that members of the community, inspired by this first school, will be organizing to build a second one soon.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

AdExchanger

DECEMBER 25, 2024

As we turn the calendar to 2025, lets reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchangers guest contributors in 2024. They offer a snapshot of an industry in flux and one thats grown cynical due to repeated promises […] The post AdExchangers Top 10 (Or 16) Most Popular Opinion Columns Of 2024 appeared first on AdExchanger.

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Conversion Cookies Retail Media 104

Digiday

DECEMBER 25, 2024

The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth of the influencer marketplace and creator economy. As it swells, marketers are tasked with allocating ad dollars to maximize return on investment. As it stands, smaller, more niche creators are delivering the best bang for buck, according to five influencer marketing execs Digiday spoke to for this story.

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Marketing Media 94