Adweek

FEBRUARY 10, 2024

If you're Pfizer and you're dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. "One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in.

Agency 347

Agency 347

Seth Godin

FEBRUARY 10, 2024

They’re risky (unknown territory leads to unforeseen outcomes) and a very recent phenomenon. A kid dropped off at pre-school, a new boss, a food you’re not familiar with. None of this was common for most of pre-history. When the transition occurs, we’re tempted to direct our anxiety at the details of the new situation. The boss is a close talker, the air in this new place is humid, the appetizers aren’t quite right and our guests are almost here… It’s producti

Food 107

Food 107

AdPulp

FEBRUARY 10, 2024

Yesterday on Adpulp.com, we addressed the fact that Goodby Silverstein & Partners for the second time in its history has four spots running during the Super Bowl. Today, we continue to explore some of the best spots from other agencies in honor of the one day each year when people with no skin in the […] The post Four Super Bowl Spots <i>Not</i> Made By Goodby Silverstein & Partners appeared first on Adpulp.

Agency 105

Agency 105

AdvertiseMint

FEBRUARY 10, 2024

What is Amazon’s market share? Amazon is the most dominant force in the eCommerce industry. Whether you’re a seller, a shopper, or simply curious about online commerce, you should find Amazon’s market share enlightening. This article will discuss the numbers, trends, and factors that contribute to Amazon’s dominance. Overall Amazon Statistics Amazon’s dominance in eCommerce is nothing short of impressive.

Marketing 52

Marketing eCommerce Retail Shipping 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech