AdExchanger

OCTOBER 1, 2023

In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate search engines and programmatic tech to generate ad revenue for worthless pages, accounted for about 5% of all open web auctions. By 2021, MFA sites, as they’d come to be called that year, had ticked […] The post Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve appeared first on AdExchanger.

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Advertising Media 126

Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.] The post Spotify Announces Launch of Video Ads with Roku; US Streaming Giants Form Lobbying Group appeared first on ExchangeWire.com.

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Video Ads Advertising 110

Seth Godin

OCTOBER 1, 2023

Millions of people got this email last night: It’s legitimate, but it’s a mistake. A mistake because: the subject line is wrong (you didn’t buy a gift card yesterday) it was sent Saturday night at 8 pm the formatting is off and it feels like a scam We can learn a lot about what not to do from this. First, if you make a mistake by email, fix it.

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AdExchanger

OCTOBER 1, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s The Password? The Mouse House meant what it said about banning password sharing. Starting Nov. 1, Disney+ will bounce subscribers off shared accounts in Canada, with other markets sure to follow, CNET reports. The company sent an email last week alerting Canadian […] The post Disney Premieres Anti-Password Sharing; No Sense Battling The Bots appeared first on AdExchanger.

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Marketing 102

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Seth Godin

OCTOBER 1, 2023

When facing a complex problem, it’s easy to become confused. Lately, it’s become socially acceptable to express your confusion with certainty. Untrained in the field, make a pronouncement that makes it clear that you have not just an understanding of what’s going on, but also that you’ve figured out the causes and the next steps.

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Digiday

OCTOBER 1, 2023

Since the birth of OpenAI’s ChatGPT, publishers have expressed concerns that the generative AI chatbot’s ability to give information without citing sources could lead to a decline in the referral traffic publishers get from search results. One of the things publishers still had going for them to reduce the chatbot’s impact on their traffic was publishing real time information and breaking news as ChatGPT could only access data up until September 2021.

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Media Marketing 95

Digiday

OCTOBER 1, 2023

The Justice Department’s attempts to prove its allegation that Google’s $163 billion search empire constitutes an illegal monopoly is now in its fourth week. Of course, Google maintains that its dealings with fellow titans of the internet economy, such as Apple, Samsung and Verizon comply with the requirements of The Sherman Act, and that its dominance is more an exemplar of its market benefit.

Advertising 85

Advertising Media Marketing 85

Bhatnaturally

OCTOBER 1, 2023

Most ads go unnoticed. That’s a fate worse than being disliked. In that context, ads which break clutter and get noticed need to be commended. My compilation of clutter-breaking creative ads (and the occasional commentary on the business of advertising) is a small tribute to brand teams. Here are a few ads which caught my [.] The post Sandy Hook Promise, G-SHOCK and more: top creative ads of the week appeared first on Bhatnaturally.

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Advertising 68

Digiday

OCTOBER 1, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s a volatile time in social media marketing as the social landscape becomes increasingly fragmented. And few companies understand that better than Meta. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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Agency Media Marketing 80

Rob Campbell

OCTOBER 1, 2023

So I’m back. And of all the trips I go on, this was one of the best. In fact it was the best I’ve had since 2016. Specifically June, 2016. And why can I be that specific? Because I wasn’t on a business trip, I was on a family holiday … our first since 2016. OK … so when we first moved back to England we spent 4 days in a house in another part of England, 2 hours from where we lived … and we visited family in Australia a couple of times … but in terms of

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Advertising

Digiday

OCTOBER 1, 2023

Two years after it began touting the metaverse , Meta — the company formerly known as Facebook — turned its attention to generative AI last week with a range of new features for users, developers, companies and creators. Meta’s annual Meta Connect conference still had plenty of metaverse news — detailed in its debut of the Quest 3 mixed reality headset — but the event was a major milestone for the giant as it looks to catch up with OpenAI , Google , Microsoft , Adobe , Snap , Anthropic and other

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Media Marketing 79

More About Advertising

OCTOBER 1, 2023

Slow motion action shots and an operatic soundtrack bring a new twist to the “Domin-oh-hoo-hoo” campaign, as VCCP exposes the fraud of sharing by dramatising the fierce competition inspired by a pizza delivery. Friends and families fight each other to get to the door first and grab the Domino’s for themselves. Harry Dromey, director of … The post Domino’s drops the pretence: nobody really likes to share pizza first appeared on More About Advertising.

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Advertising Agency 59

Digiday

OCTOBER 1, 2023

As agencies prepare for record political spending in 2024, Stagwell is gearing up for the election with a new way to partner with publisher RealClearPolitics. In September, three of its agencies – digital transformation agency Code and Theory, business agency Gale and B2B digital media agency Multiview – started developing a new advertising offering to help brands connect with the publisher.

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Agency Media Audience Advertising 76

Playwire

OCTOBER 1, 2023

Key Points The metaverse offers immersive advertising experiences, from high-impact media that captivates users to seamless in-game video ads. Rewarded videos boost user engagement by offering in-game rewards, while dynamic in-game display ads and billboards enhance brand awareness and visibility. Game integrations embed brands into game narratives, and custom game developments create branded virtual worlds for deep user engagement.

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Advertising Brand Awareness Video Ads Media 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digiday

OCTOBER 1, 2023

Tuesday starts Digiday’s twice-yearly Media Buying Summit, taking place this time around at the Ritz Carlton Tiburón in Naples, Fla. Nearly 200 media agency folk from holding companies and independents, along with brand and ad-tech/mar-tech executives will gather to share insights and knowledge about the media agency business, which is doing its best to adapt to tectonic change in the media business.

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Media Agency Ad Tech 71

More About Advertising

OCTOBER 1, 2023

One of the marketing world’s biggest ever rebrands goes live today. After a disagreement about money, EA Sports has taken a huge gamble by ditching its partnership with FIFA – and with it the 30-year heritage of its FIFA football video game. The latest edition of the game launches today under the name EA Sports … The post Is this the biggest rebrand in history?

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Advertising Marketing 40

Digiday

OCTOBER 1, 2023

The third-party cookie may have gotten a lot of attention on stage during the September 2023 edition of the Digiday Publishing Summit. But AI was a major focal point throughout the event. For the most part — based on interviews with publishers who spoke at DPS featured in the video below — their focus for the moment seems to be on how AI can make people’s jobs easier, as opposed to take people’s jobs away.

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Cookies Media Marketing 66

More About Advertising

OCTOBER 1, 2023

In a surprise twist Talon group CEO Barry Cupples is exiting to be replaced by company founder Eric Newnham, a former head of Kinetic. Chairman Stewart Easterbrook is now moving up to executive chairman. Private equity-backed Talon, which handles most of Omnicom specialist Out Of Home business, has also appointed Mike Saunter as group CFO … The post Eric Newnham back in driving seat at Talon as Barry Cupples departs first appeared on More About Advertising.

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Advertising Finance Media Agency 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience