Adweek

MAY 7, 2025

Netflix hopes members and advertisers are excited about its new homepage updates.

Advertising

Basis

MAY 7, 2025

When it comes to media plans, one of the most engaged digital ecosystems is often overlooked. With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers. By incorporating gaming within a holistic media mix and treating it as more than just an entertainment channel, advertising teams can both connect with audiences today and build momentum with up

Audience

Seth Godin

MAY 7, 2025

It’s thrilling when someone reads our minds. Sometimes we call it hospitality, or smart user interface design. Sometimes, it simply feels like being seen. The person or the system knows what you need, perhaps before you even realize what that might be. This is a special sort of magic. It’s easy to take this for granted, and it rarely works reliably or consistently.

Adweek

MAY 7, 2025

Nike's ads star Las Vegas Aces basketball player Aja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan.

Marketing

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

VideoWeek

MAY 7, 2025

After years of speculation over Netflix getting involved in live sport, the streaming giant entered the ring at the end of 2024 with two Christmas Day NFL games, and this year became the exclusive home of the WWE’s weekly shows and live events in more than 90 countries. Whether the wrestling franchise constitutes live sport is a perilous discussion for another time, but for Netflix the brand is a major pillar of its live strategy.

Audience

Adweek

MAY 7, 2025

The rise in popularity of weight loss drugs like Ozempic and Wegovy orced WeightWatchers to transition to providing telehealth services.

Adweek

MAY 7, 2025

The publisher has not yet experienced any negative effects of the brewing trade war, calling the impact of tariffs "immaterial.

Martech

MAY 7, 2025

The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. Driving the news. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. It should also sell its DFP platform, which publishers use to manage and serve ads.

Ad Server

Adweek

MAY 7, 2025

Elique joined the NBC affiliate in July 2022 as a sports anchor and reporter.

Affiliates

Single Grain

MAY 7, 2025

Standing out is becoming increasingly complex, and companies are turning to their historical roots to create a powerful marketing strategy. The numbers tell a compelling story: the Global Corporate Heritage Data Management market is projected to reach US$2.2 billion by 2030 from US$656.7 million in 2023, growing at an impressive CAGR of 19.1%, according to ResearchAndMarkets.com.

Fashion

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Adweek

MAY 7, 2025

Susan Catalano will oversee Omnicoms U.S. human resources operations in a newly created role reporting to CEO John Wren.

Agency

Martech

MAY 7, 2025

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind. Here are the need-to-know insights about the changes. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust.

MarTech

Adweek

MAY 7, 2025

Disney CEO Bob Iger said technology updates are coming to streaming in the 'near term.

Digiday

MAY 7, 2025

Karim Rayes, Chief Product Officer, Nexxen Artificial intelligence has quickly become the ad tech industrys favorite talking point, and understandably so. Nearly every company is racing to launch AI-powered products, from generative creative tools to predictive models and automated campaign recommendations. But amid the buzzwords and marketing decks, a more important question is overlooked: Is the industry building AI as a transformational amplifier, or is it just adding another shiny feature?

Ad Tech

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Exchange Wire

MAY 7, 2025

Fabio Jos Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their real-world impact across industries, and the future of advertising in a privacy-first world. Contextual targeting has transformed remarkably over the [.] The post Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising appeared first on ExchangeWire.com.

Advertising

Adweek

MAY 7, 2025

Emails show Amazon urged publishers to join its program integrating with Google Privacy Sandbox APIs, before quietly changing course.

Ad Tech

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. The solution to that disconnect is deeper integration between marketing platforms and customer data systems.

Conversion

VideoWeek

MAY 7, 2025

US publishing giant Dotdash Meredith, which owns titles including People, Entertainment Weekly, InStyle, and AllRecipes, eked out one percent revenue growth year-on-year in Q1, according to parent company IAC’s earnings yesterday, with seven percent growth in digital revenues outweighing print declines. And while executives said the overall state of the ad market is mixed at the moment, the company believes its moves to build direct relationships with audiences and advertisers, while also

Entertainment

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

MAY 7, 2025

Sainsurin was previously executive director, brand and digital marketing.

Marketing

Single Grain

MAY 7, 2025

Purpose and profit increasingly intersect, and the numbers tell a compelling story. According to the CleanHub ESG Statistics Report, 85% of investors believe ESG investments improve financial returns. This isn’t merely an ethical imperativeit’s a financial one. This presents both an opportunity and a challenge for marketing professionals: communicating sustainability initiatives while authentically driving measurable business growth.

Marketing

Adweek

MAY 7, 2025

He succeeds Marla Kaplowitz, who steps down at the end of the month.

Agency

Rob Campbell

MAY 7, 2025

Growing old is an interesting experience. A mixture of highs and lows … good and bad … challenging and delightful. It will happen to us all, but one thing that I have found interesting is how quickly the industry you have worked in – regardless of duration – is happy to leave you behind without barely a second thought. On one hand, I get it. + Time never stops. + New people are always coming. + Fresh thinking and ideas are being born. + And your work only really mattered

Conversion

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Martech

MAY 7, 2025

Googles AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. Thats a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Googles introduction of AI Overviews was the biggest shift since the arrival of featured snippets a decade ago.

MarTech

Monetize More

MAY 7, 2025

Are you leaving thousands of dollars on the table every month with your current ad partner? Publishers switching to MonetizeMore report average RPM increases of 32-57% and ECPM boosts of 41-63% within the first 90 days. While Monumetric and Mediavine offer decent solutions, they fall short in critical areas that directly impact your revenue potential.

Header Bidding

illumin

MAY 7, 2025

Advertising in regulated and sensitive industries presents unique challenges. However, with the right strategies and tools, you can navigate these complexities and achieve impactful results. From cannabis and firearms to alcohol and gambling, its a whole different ball game when it comes to advertising in these industries. You need to consider a number of factors that you may not normally think about if youre marketing any other categories.

Advertising

Adweek

MAY 7, 2025

Among all platforms, Netflix was the undisputed champ courtesy of Squid Game.

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Martech

MAY 7, 2025

For years, we’ve fixated on sales and marketing alignment. I’ve long advocated for collaboration over alignment believing it mattered more for teams to work together than to share KPIs. But times have changed and so has my perspective. It’s no longer just about internal structures. It’s about the buyer and the shifting external environment.

Audience

Adweek

MAY 7, 2025

Freed has been at TikTok for over three years, previously holding the position of global account lead.

Agency

Exchange Wire

MAY 7, 2025

In todays Digest, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange. Google Broadens Content and Advertising Arsenal Google is making moves across both content [.] The post Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve appeared first on ExchangeWire.com.

Ad Exchange

Adweek

MAY 7, 2025

The beauty brand will incorporate mascot Ellie and logos onto gear.

Marketing

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing