Adweek

MAY 7, 2025

Emails show Amazon urged publishers to join its program integrating with Google Privacy Sandbox APIs, before quietly changing course.

Ad Tech 337

Ad Tech Retail 337

Martech

MAY 7, 2025

The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. Driving the news. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. It should also sell its DFP platform, which publishers use to manage and serve ads.

Ad Tech 119

Ad Tech Ad Server Ad Exchange Ad Inventory 119

Adweek

MAY 7, 2025

Netflix hopes members and advertisers are excited about its new homepage updates.

Advertising 274

Advertising 274

Seth Godin

MAY 7, 2025

It’s thrilling when someone reads our minds. Sometimes we call it hospitality, or smart user interface design. Sometimes, it simply feels like being seen. The person or the system knows what you need, perhaps before you even realize what that might be. This is a special sort of magic. It’s easy to take this for granted, and it rarely works reliably or consistently.

102

102

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 7, 2025

The rise in popularity of weight loss drugs like Ozempic and Wegovy orced WeightWatchers to transition to providing telehealth services.

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253

Martech

MAY 7, 2025

Googles AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. Thats a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Googles introduction of AI Overviews was the biggest shift since the arrival of featured snippets a decade ago.

MarTech 101

MarTech Conversion Marketing 101

Martech

MAY 7, 2025

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind. Here are the need-to-know insights about the changes. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust.

MarTech 79

MarTech Marketing 79

Adweek

MAY 7, 2025

The beauty brand will incorporate mascot Ellie and logos onto gear.

Marketing 291

Marketing 291

Digiday

MAY 7, 2025

Karim Rayes, Chief Product Officer, Nexxen Artificial intelligence has quickly become the ad tech industrys favorite talking point, and understandably so. Nearly every company is racing to launch AI-powered products, from generative creative tools to predictive models and automated campaign recommendations. But amid the buzzwords and marketing decks, a more important question is overlooked: Is the industry building AI as a transformational amplifier, or is it just adding another shiny feature?

Ad Tech 77

Ad Tech Media Marketing 77

Adweek

MAY 7, 2025

Elique joined the NBC affiliate in July 2022 as a sports anchor and reporter.

Affiliates 235

Affiliates 235

Advertisement

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Advertising

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. The solution to that disconnect is deeper integration between marketing platforms and customer data systems.

Conversion 76

Conversion Machine Learning ROI Audience 76

Adweek

MAY 7, 2025

Susan Catalano will oversee Omnicoms U.S. human resources operations in a newly created role reporting to CEO John Wren.

Agency 232

Agency 232

Martech

MAY 7, 2025

For years, we’ve fixated on sales and marketing alignment. I’ve long advocated for collaboration over alignment believing it mattered more for teams to work together than to share KPIs. But times have changed and so has my perspective. It’s no longer just about internal structures. It’s about the buyer and the shifting external environment.

Audience 76

Audience Marketing Communications MarTech 76

Adweek

MAY 7, 2025

The Five and Jesse Watters split the difference for Fox News, while Jake Tapper and Erin Burnett did the same for CNN.

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284

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digiday

MAY 7, 2025

Theres new leadership at the industrys top agency trade association. Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As CEO. Throughout this month, Thomas-Copeland will work alongside Kaplowitz, who has been CEO of the 4A’s for the last eight years, to transition the leadership of the association before her departure at the end of the month.

Healthcare 82

Healthcare Agency Marketing Media 82

Adweek

MAY 7, 2025

Snapchat pitches advertisers on ad updates and brand campaign at NewFronts.

Advertising 294

Advertising 294

Martech

MAY 7, 2025

Want to supercharge your customer acquisition efforts? Join industry-leading experts as they share their acquisition strategies at Acxioms exclusive Accelerate Acquisition event, May 14 at The Ritz-Carlton New York, NoMad. Connect with top marketers and enjoy an afternoon learning proven strategies designed to boost your customer acquisition programs.

Marketing 92

Marketing Retail MarTech 92

Adweek

MAY 7, 2025

The digital media company hosted brand and agency clients at an exclusive dinner in the New York Public Library for its 2025 NewFront.

Agency 284

Agency Media 284

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Rob Campbell

MAY 7, 2025

Growing old is an interesting experience. A mixture of highs and lows … good and bad … challenging and delightful. It will happen to us all, but one thing that I have found interesting is how quickly the industry you have worked in – regardless of duration – is happy to leave you behind without barely a second thought. On one hand, I get it. + Time never stops. + New people are always coming. + Fresh thinking and ideas are being born. + And your work only really mattered

Conversion 64

Conversion Agency Marketing Advertising 64

Adweek

MAY 7, 2025

He succeeds Marla Kaplowitz, who steps down at the end of the month.

Agency 243

Agency 243

Basis

MAY 7, 2025

When it comes to media plans, one of the most engaged digital ecosystems is often overlooked. With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers. By incorporating gaming within a holistic media mix and treating it as more than just an entertainment channel, advertising teams can both connect with audiences today and build momentum with up

Audience 52

Audience Advertising Entertainment Media 52

Adweek

MAY 7, 2025

Nike's ads star Las Vegas Aces basketball player Aja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan.

Marketing 200

Marketing Advertising 200

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

VideoWeek

MAY 7, 2025

After years of speculation over Netflix getting involved in live sport, the streaming giant entered the ring at the end of 2024 with two Christmas Day NFL games, and this year became the exclusive home of the WWE’s weekly shows and live events in more than 90 countries. Whether the wrestling franchise constitutes live sport is a perilous discussion for another time, but for Netflix the brand is a major pillar of its live strategy.

Audience 52

Audience Ad Tech Advertising Media 52

Adweek

MAY 7, 2025

The publisher has not yet experienced any negative effects of the brewing trade war, calling the impact of tariffs "immaterial.

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197

VideoWeek

MAY 7, 2025

US publishing giant Dotdash Meredith, which owns titles including People, Entertainment Weekly, InStyle, and AllRecipes, eked out one percent revenue growth year-on-year in Q1, according to parent company IAC’s earnings yesterday, with seven percent growth in digital revenues outweighing print declines. And while executives said the overall state of the ad market is mixed at the moment, the company believes its moves to build direct relationships with audiences and advertisers, while also

Entertainment 59

Entertainment Cookies Impressions Ad Targeting 59

Adweek

MAY 7, 2025

Paul Frampton-Calero will take over as CEO of Goodway Group, aiming to boost its commerce, AI, and consulting businesses.

Agency 236

Agency 236

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

MAY 7, 2025

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 7th, 2025) released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising [.] The post DoubleVerify Releases Global Insights Report on the State of Streaming in 2025 appeared first on ExchangeWire.com.

Media 52

Media Advertising 52

Adweek

MAY 7, 2025

He changed his mind about coming back after talking with his doctors and decided to medically retire.

Affiliates 231

Affiliates 231

PubMatic

MAY 7, 2025

The future of media buying isnt just faster. Its smarter, more intuitive, and built for the open internet. Thats why were proud to introduce the next evolution of our buy-side technology: an end-to-end Gen AI-powered platform for planning, curation, activation, and performance, and the only solution that gives buyers direct access to nearly the entire open internet from across 1,900 premium publishers, privacy-safe audience signals from valuable data sets and IDs, and over 821 billion daily ad i

Impressions 68

Impressions Audience Media Agency 68

Adweek

MAY 7, 2025

Kari Lake described the arrangement as an "enormous benefit" to U.S. taxpayers, but others dispute the plan.

208

208

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing