AdExchanger

NOVEMBER 19, 2023

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.” Covato launched Growth by Science, initially as a side project in 2011 while working full time building […] The post The Problem With Ad Platform Measurement – From Someone Who Knows appeared first on AdExchanger.

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More About Advertising

NOVEMBER 19, 2023

It’s been ten years since Cadbury’s chocolate coins were on the shop shelves, but any brand of the gold discs will always be a Christmas stocking winner, so they are back for 2023 with a campaign by VCCP. The OOH and social media work pulls out all the stops in terms of fairy lights and … The post Cadbury chocolate coins spill out all over Christmas first appeared on More About Advertising.

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AdExchanger

NOVEMBER 19, 2023

Over the next few months (and years), we’ll likely see the introduction of new state laws protecting consumer privacy. These laws are designed to enhance the disclosure of privacy policies, establish opt-in and/or opt-out mechanisms, create avenues for consumers to update or delete their data and put other requirements in place. In the absence of […] The post Governor [INSERT] Signs A New Privacy Law In The State Of [INSERT] appeared first on AdExchanger.

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Digiday

NOVEMBER 19, 2023

Marketers today see a bigger divide than ever between influencers and creators. To be clear, the gap has been growing for a long while. As marketers have gotten more comfortable with the creator economy, influencers have become the go-to for performance marketing, while creators are considered more for branding purposes. However, there used to be some blending between the roles.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

NOVEMBER 19, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn.

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Seth Godin

NOVEMBER 19, 2023

Somewhere, there is the ideal soil for growing mangoes. Or the best possible wave for surfing. Or the most romantic sunset for a proposal. But it’s not right here and it’s not right now. Our success has a lot to do with how we dance with conditions that aren’t quite perfect.

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Rob Campbell

NOVEMBER 19, 2023

… yet despite that, it may also be one of the most thought-provoking. And potentially scary. Even scarier than the start of yet another week, and not because it features my voice. [Though that is also very scary] So errrrm, enjoy.

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Digiday

NOVEMBER 19, 2023

So many AI discussions this year have centered on what businesses, regulators and researchers think. But what do parents and kids think? To understand how families are grappling with generative AI, researchers at Kantar and the Family Online Safety Institute sought to find how “habits, hopes and fears” vary in the U.S., but also in Germany and Japan.

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Digiday

NOVEMBER 19, 2023

If brands can unlock a deeper level of understanding and integration into the massive and broad world of gaming, there’s an audience there that’s hard to find across the rest of the media and content landscape. The potential, in other words, is enormous — mobile gaming alone has grown to nearly $7 billion , according to InsiderIntelligence. This is a member-exclusive article from Digiday.

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Digiday

NOVEMBER 19, 2023

Brands and agencies know better than to use copyrighted work in their campaigns without permission (or they should). But what about content created using generative AI tools that may be trained on copyrighted work without the copyright owners’ consent? To what extent copyright law applies to generative AI tools is a legal gray area. Companies including OpenAI, Google and Microsoft assert it’s fair use, whereas others such as News Media Alliance, IAC and The New York Times argue it’s not.

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