Seth Godin
JUNE 9, 2024
What a waste. Something went wrong, and the other person cared enough about the relationship to let you know. Perhaps they’re hoping that you can rebuild a bridge. That you can see what they see and care enough to do something about it. A half apology is a little like half a balloon. It takes effort, but it doesn’t have much utility. Honoring the moment, an apology is a chance to reconnect and actually move forward.
The Ad Tech Blog
JUNE 9, 2024
Having access to a reliable fake email generator list is crucial for professionals aiming to protect digital advertising ecosystems. These tools help in creating temporary email addresses that can be used to test security measures, avoid spam, and maintain user privacy. Below, we delve into some of the top fake email generators favored by cybersecurity experts.
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AdExchanger
JUNE 9, 2024
So, you found out you’re not a premium publisher. As everyone in digital advertising has heard by now, The Trade Desk recently ranked the top 100 publishers on the open web. The list followed the beta launch of a product called SP500+ (“SP” meaning sellers and publishers), which is a group of about 500 premium […] The post Who Has The Right To Define The Premium Internet?
Digiday
JUNE 9, 2024
With New York City full of chatter about AI during last week’s “Tech Week 2024,” marketers, technologists and legal experts gathered to discuss the high-stakes terrain of AI integration — and how to balance the promise of creativity and efficiency paired with plenty of pressing challenges. At one half-day event hosted by organization AI Trailblazers , marketers from major brands took the stage to talk about their own AI strategies.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
JUNE 9, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cabin Pressure The retail media parade isn’t done yet. Not by a long chalk. The latest entrant on Friday was United Airlines, which announced the launch of Kinective Media, its advertising and data sales business. You’ll have to gate check the direct ad […] The post Retail Media Takes Flight; Spambot News Publishers Are Thriving appeared first on AdExchanger.
Digiday
JUNE 9, 2024
Two things the ad industry can seemingly count on like clockwork: Google to postpone its third-party cookie deprecation plans and advertisers to be less-than-ready for the cookie to go away. During last month’s Digiday Programmatic Marketing Summit in Palm Springs, CA, agency executives rated advertisers’ current level of readiness for a post-cookie future and discussed what it will take to catalyze their preparations.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JUNE 9, 2024
In Brands mum on social issues Out Brands taking a stand In Brand apologies for marketing gaffes Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Rob Campbell
JUNE 9, 2024
So this week is a week of important birthdays for me. Mine. Jill’s. Paul’s. However the good news for you, is that only my birthday falls on a day I write a post … so you will only have to endure one over-written post rather than the 3. Or as the old saying goes, ‘it’s my birthday, but you get the present’ God … what a tragic start to this post.
Digiday
JUNE 9, 2024
Thanks to Blockboard for sponsoring Digiday’s Cannes coverage and presenting this Digiday+ Research, normally available exclusively to paying subscribers. It’s that time of year again for members of the advertising industry to head to France for Riviera views and the Cannes Lions International Festival of Creativity. And, according to a recent Digiday+ Research survey of agency, brand, retailer, publisher and technology professionals, more industry members will be heading to the event this
Playwire
JUNE 9, 2024
Key Takeaways Know Your Audience : Understanding your custom audience's interests, pain points, and needs is essential to creating a content strategy that resonates deeply with them. Prioritize User Experience : Website development with a user-centric approach, optimized layout, structure, and ad placement will enhance user engagement and customer satisfaction.
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Digiday
JUNE 9, 2024
On June 2, the long-running gaming convention DreamHack held its largest-ever North American event in Dallas, Texas. With 50,000 attendees crossing the threshold during the three-day festival, the success of the event showed that live attendance is still on the rise in gaming and esports. The record attendance of DreamHack Dallas 2024 was reflected in an expansion of the event’s sponsorship business this year.
Digiday
JUNE 9, 2024
Mini holding company CourtAvenue is once again pushing aggressively into the AI space, launching two new offerings with the goal of creating a new category of client: AI AOR. Just four months after launching its first AI-centric product, Genjo (short for generative journey), CourtAvenue is quietly rolling out Catapult, a generative AI copy generation tool, and Uplift, which enables AI-powered content development, Digiday has learned.
Digiday
JUNE 9, 2024
This spring, Gannett, NPR and The New York Times released the latest versions of annual reports sharing the diversity of their workforces, joining companies like Condé Nast, Hearst and Vox, which released their reports in the last six months. The reports show mixed results in companies’ efforts to diversify their newsrooms. Digiday has tracked these efforts since companies began publicly releasing data on their demographics following a media reckoning that was ignited by the murder of George Flo
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