Adweek
JUNE 18, 2023
The global ad market will continue to grow in 2023, though traditional media formats have seen better days. Just ahead of Cannes Lions, Magna is releasing the summer update to its Global Ad Forecast, showing advertising revenues will reach $842 billion, a 4.6% growth over 2022 ($805 billion). According to Magna, though Western markets are.
AdExchanger
JUNE 18, 2023
ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply EUID for logged-in traffic. The post The Trade Desk’s ID5 Integration Makes European Audiences More Addressable appeared first on AdExchanger.
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Adweek
JUNE 18, 2023
In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell. The network announced that it was foregoing all marketing efforts and awards including Cannes for the next year to refocus its resources on developing an artificial intelligence platform called Marcel. Though Publicis Groupe CEO Arthur.
AdExchanger
JUNE 18, 2023
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Juneteenth! This classic AdExchanger comic was originally published on July 22, 2022. The post Comic: Time To Do Better appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JUNE 18, 2023
Remember Cannes 2017 when Publicis Groupe dropped out? It was just after Arthur Sadoun took over as chairman and CEO, and the money was to be spent on developing an AI tool called Marcel instead. Marcel was subsequently the butt of many jokes, dismissed widely as a “glorified intranet.” A lonely, unloved Marcel was even. The post Publicis says ‘I told you so’ as AI tool Marcel celebrates 6th birthday at Cannes first appeared on More About Advertising.
Seth Godin
JUNE 18, 2023
The first few moves of a chess game give the player almost unlimited freedom. There are countless legal moves, and nothing to constrain the choices that a player makes among them. But as we add leverage to our culture and our organizations, the choices aren’t as easy. Jerry Garcia couldn’t easily change the Grateful Dead’s touring regime, even if he wanted to.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JUNE 18, 2023
Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
AdPushup
JUNE 18, 2023
Are you looking to optimize your online advertising strategy and maximize your revenue potential? Look no further than Google Ad Manager Account, a powerful platform that offers a comprehensive suite of features to help you effectively manage and monetize your digital ad inventory. Given that Google owned 92% of the global search market share in [.
Digiday
JUNE 18, 2023
As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that aim to cement its place as a leader among agency holding companies in commerce media. Digiday has gotten inside access to four of these developments. At Cannes Lions today, Omnicom is formally launching Omni Commerce, a connected commerce orchestration solution that incorporates tools, technology and data but also leverages e-commerce and retail partnerships it has in place today and plans to strik
AdPushup
JUNE 18, 2023
The one-size-fits-all approach to advertising never cuts it. Your ability to create user-friendly ads depends on how well you experiment with different formats, size, color combinations, and placements. Your ads may be good enough to prevent policy violations in Google ad Manager, but if you want incremental growth, there’s always room for customization and experimentation.
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Digiday
JUNE 18, 2023
Let’s face it, Cannes can be a hot mess of absurdity, but amidst the chaos, it does serve a purpose as an industry’s twisted barometer. Beyond the facade of virtue signaling, Cannes becomes a melting pot of industry trends and whispers. So grab your lanyards, sip on your overpriced lattes, and prepare for a week of industry buzz, self importance and the occasional burst of actual creativity.
Exchange Wire
JUNE 18, 2023
Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the meaningful ad unit (MAU), an industry-first proprietary metric to be utilised for its US clients. Havas Media will integrate the [.] The post Havas Media Network Partners With Adelaide in North America to Build Industry-First Meaningful Ad Unit (MAU) appeared first on ExchangeWire.com.
Digiday
JUNE 18, 2023
IPG’s Magna unit expects the global advertising market to continue growing in 2023, boosted by retail media and social media bouncing back. Magna’s June update to the global ad forecast is estimating revenues of media owners advertising revenues to reach $842 billion this year, up 4.6% from $805 billion in 2022. While ad spending slowed in the first quarter due to economic uncertainty and lack of cyclical drivers, ecommerce and retail media are contributing to more marketing dollars.
More About Advertising
JUNE 18, 2023
As the annual consumption fest that is Cannes gets underway, Ad Net Zero is announcing a stricter set of targets that demonstrate just how seriously business needs to take the environmental challenge. To sign up as a supporter, businesses must now commit to real, science-based targets such as the UN Race to Zero. They will. The post Ad Net Zero gets tough as L’Oréal, Amazon Ads and Indeed get on board first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JUNE 18, 2023
Earlier this year, PepsiCo’s Sierra Mist went off the market. So the company launched a similar product called Starry, a new lemon-lime beverage, to fill the void — and compete with Sprite. Starry’s launch allows PepsiCo to revamp its social media strategy to connect with younger consumers. Sierra Mist’s target demographic was millennials and Gen X, but Starry’s goal is to capture the attention of Gen Z through TikTok, Twitter and Instagram.
More About Advertising
JUNE 18, 2023
If Channel 4 was taken over by US corporates, it might produce the kind of generic rubbish in this spot by 4Creative, which reimagines Derry Girls as Mean Girls and Channel 4 News as its Fox equivalent. But if you’re sick of everything being the same, the message goes, just settle back and enjoy Channel. The post Channel 4 hits back at the streamers with trans-Atlantic parody reel first appeared on More About Advertising.
Digiday
JUNE 18, 2023
Last year, the commercialization of Juneteenth had major brands issuing apologies and rolling back influencer marketing efforts. That might be one of the reasons why one content creator told Digiday it’s seeming “quiet as a mouse” when it comes to Juneteenth efforts this year. Marketers are also dealing with backlash to so-called “woke marketing” efforts at the moment, which likely has brands even more risk-averse.
Digiday
JUNE 18, 2023
Thanks to Teads for sponsoring Digiday’s Cannes coverage and presenting this piece of Digiday+ Research, which is normally available exclusively to paying subscribers. The Cannes Lions International Festival of Creativity is underway on the French Riviera. So, what’s driving attendees to the South of France this year? Digiday+ Research surveyed 180 professionals from technology platforms and providers, publishers, agencies and brands to find out — and it turns out the party atmosphere is d
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JUNE 18, 2023
The blurred line between creative risk and corporate risk has been a hard lesson for AB InBev to learn. Marketers there believed that partnering with renowned TikTok influencer Dylan Mulvaney, a transgender woman, for a sponsored social media post would help establish Bud Light as a symbol of inclusivity. However, this move backfired spectacularly, catapulting the brand headfirst into the eye of a blistering culture war against “corporate wokeism.” The fallout has been catastrophic,
Digiday
JUNE 18, 2023
Welcome to Digiday’s podcast at Cannes podcast. The first guests are Sir Martin Sorrell, founder and chairman of S4 Capital, parent of Media.Monks digital agency network, and Tara Agen, head of marketing operations and martech for HP, which is a Media.Monks client. In a wide-ranging conversation that touched on encouraging diverse hiring, economic prospects for the second half of the year and favorite Cannes restaurants, the topic that dominated was AI and its impact on the marketing ecosystem.
Digiday
JUNE 18, 2023
Here we are, back at the Cannes Lions — and this year feels more fraught with frenetic energy than last year’s feel-our-way-back-to-normalcy vibe. The sheer volume of pitches, meet-n-greets, parties, panels and the like is more than I can remember in the last decade — although anything pre-pandemic also feels like a vague and hazy memory. As we embark on this annual festival, here are five important issues/topics that need to be discussed, debated, wrestled, agreed upon and investigated.
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