Adweek
MARCH 29, 2023
Nostalgia is both baseball's brand and its burden. Major League Baseball's marketers are trying to make it more of the former and less of the latter. In 2017, Sports Business Journal put the average age of an MLB viewer at 57. While the league has used streaming, social media and other tools to bring younger.
The Ad Tech Blog
MARCH 29, 2023
Working remotely, sitting next to you Remote work doesn’t always mean overseas. It means an engineer is working from home or a small office, potentially just a few blocks away from where you are or sitting next to you! In the age of remote work, we need to expand our thinking beyond physical boundaries. Economic downturns in one country don’t necessarily mean the rest of the world is experiencing the same.
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Adweek
MARCH 29, 2023
Ads for toilet paper and wet wipes have long centered on the soft and cuddly, often using mascots such as teddy bears to deliver information. While there's no denying the appeal of a cute cartoon, this approach could also leave some consumers underprepared for the specifics of "down there care." Cottonelle is shifting the conversation.
AdExchanger
MARCH 29, 2023
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It also rolled out a new consumer-facing tool that offers transparency The post Google Removed More Than 5 Billion Ads From Its Platform Last Year appeared first on AdExchanger.
Adweek
MARCH 29, 2023
As the chief content officer of a publishing business, I'm often asked to predict the trends that will impact advertising in the year ahead. Let me offer one here: While ChatGPT and ad measurement get most of the attention these days, one trend that's altering the advertising world dramatically and irreversibly is the rise of.
Martech
MARCH 29, 2023
Marketing technologists see themselves as separate from the marketers they support and they really like their jobs. Those are among the findings from MarTech’s 2023 Salary and Career Survey. Nearly 65% of those surveyed defined their organizational roles as assisting marketing, such as “Marketing Technology/Technologist” or “Marketing Operations” “Marketing technology and operations pros are a legitimate profession that’s different than traditional marketing roles,” Chief Martec Scott Brinker sa
Adweek
MARCH 29, 2023
The popularity of esports has led many brands to begin tapping professional video game players for the same sort of sponsorships and endorsements that traditional athletes have long enjoyed. Microsoft and Mutiny, Trailer Park Group's dedicated video game branding and advertising agency, are drawing attention to that connection with a retro commercial inspired by the.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MARCH 29, 2023
To celebrate the arrival of spring, Messenger released a "Bloom" chat theme that adds white and yellow flowers to a conversation's background. When this theme is activated, the conversation's "Quick reaction" emoji will automatically switch to the honeybee emoji. Our guide will show you how to use the Bloom chat theme in the Messenger mobile.
Marketing Dive
MARCH 29, 2023
The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program.
Adweek
MARCH 29, 2023
When the tagline of your business-to-business marketing conference is "Let's take the boring out of B2B," the segment's tedium is implied. That reputation for routine loomed over Michael Ruby's keynote speech on the opening day of the B2B Marketing Exchange conference in Scottsdale, Ariz., late last month. The title of his speech, Value Creation: The.
Ad Tech Daily
MARCH 29, 2023
Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment to building a more transparent and privacy-oriented advertising environment. IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech […] The post Adtelligent Joins IAB Canada’s Transparency and Consent Framework appe
Adweek
MARCH 29, 2023
In the streaming era, musicians have been experimenting with new ways of releasing albums and capturing listeners' attention. An unusual partnership between WeTransfer and British producer duo Jungle shows the possibility of brands supporting artists and building deeper connections with fans. On Monday, Jungle announced their highly anticipated forthcoming album "Volcano" and released a new.
Martech
MARCH 29, 2023
Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going into 2023. With 2022 being such a transformative year for SEO, the researchers at Ignite were curious to see where 2023 might take the world of digital marketing and paid media. Key takeaways from the study include: Over 74% of marketers now use creative assets, such as images or videos, in their content. 73% of marketers have turned to YouTube as
Adweek
MARCH 29, 2023
Fans of the Houston Rockets know Jalen Green as a hot-shooting guard with five 40-point games under his belt in his nascent NBA career. But maybe less obvious about the young player is his twisted sense of humor, which meshes well with his new brand partner, Liquid Death. Green, a first-round draft pick straight from.
Martech
MARCH 29, 2023
Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas. (David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a
Adweek
MARCH 29, 2023
At the outset of The Great Depression in 1929, Betty Crocker encouraged home bakers to collect 'box top' clippings and mail them in to redeem discounts and rewards. Just before the so-called "Regan Recession," in the U.S., American Airlines launched a first-of-a-kind frequent fliers points program. The current economic challenges might not seem like the.
Ad Tech Daily
MARCH 29, 2023
Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI. Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment.
Adweek
MARCH 29, 2023
Square is continuing to do its part to move the needle, literally, for Black and Latino retailers. This time around, the fin-tech company has added star power for the launch of Forward, an accelerator program designed to provide capital, coaching and products to under-resourced small business owners. The program will support 25 early-stage businesses in.
Basis
MARCH 29, 2023
Unless you’ve been doing nothing nowhere all at once for the past, say, 10 months or so, you know that artificial intelligence (AI) and automation have seized the marketing limelight. Most of the current buzz centers around the potential business impact of new tools within the field of generative AI. But even before this boom, agencies and brands have been increasingly leaning into automation and AI technologies to unlock efficiencies and improve collaboration.
Adweek
MARCH 29, 2023
When a toxic Wall Street workplace left James Kinney with debilitating anxiety and agoraphobia, he could only access mental health treatment if he continued to accept the environment that triggered his condition. "I was essentially trapped in my apartment in Brooklyn and terrified to catch the subway," said Kinney, who is the global chief people.
AdExchanger
MARCH 29, 2023
Insurance marketing tech platform Kissterra helps auto insurance companies develop personalized marketing strategies and tailored messaging based on data such as zip code, age group, mobile carrier and car types. The post Insurance Marketing Tech Platform Kissterra Puts Data In The Driver’s Seat appeared first on AdExchanger.
Adweek
MARCH 29, 2023
From eco-conscious shoppers willing to pay a premium for sustainable goods to socially minded customers who disavow brands over political positions, consumers have increasingly signaled the importance of tying purpose to their purchases. Instead of ignoring these shifting consumer preferences, brands should take proactive steps to demonstrate their values to shoppers--and reward consumers for theirs.
Martech
MARCH 29, 2023
A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure. Learn how a marketing technology optimization framework benefits marketing organizations, enhances the customer experience and drives real ROI.
Adweek
MARCH 29, 2023
Messenger assigns each conversation a "quick reaction" symbol that users can tap to send that symbol in the conversation. By default, a conversation's quick reaction is the thumbs up emoji, but users can change this icon to suit their tastes. Specifically, users can select a different emoji or a picture of their avatar. Our guide.
AdExchanger
MARCH 29, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make The post At What Point Do We Call It ‘Deadstream’ Shopping?; Ballparking The Value Of TikTok US appeared first on AdExchanger.
Adweek
MARCH 29, 2023
Fans of the Houston Rockets know Jalen Green as a hot-shooting guard with five 40-point games under his belt in his nascent NBA career. But maybe less obvious about the young player is his twisted sense of humor, which meshes well with his new brand partner, Liquid Death. Green, a first-round draft pick straight from.
Martech
MARCH 29, 2023
Many think that scaling agile means taking it from one team to many. While that’s a part of it, agility at scale is more about culture transformation. Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
AdExchanger
MARCH 29, 2023
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing. The post The Ad Tech Industry Is (Finally) Taking More Steps To Include Women appeared first on AdExchanger.
Advendio
MARCH 29, 2023
The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 billion US dollars in 2022. By 2027, the value is expected to reach more than 168 billion US dollars. With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction.
Seth Godin
MARCH 29, 2023
A brand new episode of Akimbo this week, all about artificial intelligence. Part one of of two on mediocrity and the choices we’re going to need to make. And, a while in the making, an experimental AI chat bot that has been trained on all 5,000,000 words of this blog. You can find it here. Yes, you can trick it, but you can also ask it questions about anything I’ve blogged and it may do a good job of answering.
Marketing Dive
MARCH 29, 2023
The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.
Ad Tech Daily
MARCH 29, 2023
Hyros to Address Customer Data Privacy Attribution Issues Impacting the AdTech Industry AUSTIN, TX – Hyros Inc. (“Hyros”), a leading multi-channel attribution company, today announced that AdTech Veteran Inman Breaux has been named Chief Executive Officer (CEO). Breaux assumed day-to-day leadership of the company earlier in March and is focused on expanding its go-to-market strategy […] The post Hyros Announces AdTech Veteran and Entrepreneur Inman Breaux as Chief Executive Officer to Helm
Rob Campbell
MARCH 29, 2023
A few weeks ago, Jill and I were chatting about plans when we started talking about where we wanted to end up. By that, I mean, where we would want to be when we die. As in location. Of course, at the moment of death, the primary desire is to be close to each other … but I am talking about after that. When all the tears have gone and life has recommenced.
Digiday
MARCH 29, 2023
BuzzFeed is relying on two areas of its business to get through the uncertain economy and hopefully grow revenue in 2023, the company said during its fourth quarter earnings call : artificial intelligence and its creator network. While the publisher’s AI experiments and its application of the technology within its quiz business are unique in the market, its creator network is not entirely original in the media landscape.
All About Advertising Law
MARCH 29, 2023
Last week, the Federal Trade Commission announced that its proposed rule replacing its Prenotification Negative Option Rule would result in new, expansive requirements for all forms of negative option offers, including automatic renewals, continuity plans, and free-to-pay conversations, made in all media, including Internet, telephone, in-person, and printed material.
Digiday
MARCH 29, 2023
Big Tech platforms are under fire from all directions, with last week’s grilling of TikTok’s CEO in front of congress a prime example of the political antipathy such players face. None of this cohort has faced more of this scrutiny than Google — a company that is already under the microscope for its business practices. And it is under such pressure that it takes any opportunity to mount a public defense.
Single Grain
MARCH 29, 2023
With thousands of pages to manage, SEO for enterprise SaaS often seems time-consuming and complicated. But it’s not the case. Think of enterprise SaaS SEO like building a house: It takes time and effort to lay down the foundation and establish the structure, but the efforts are always worth it in the end. Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run.
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