Wed.Mar 29, 2023

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Wieden+Kennedy’s First Work for MLB Highlights the League’s Biggest Selling Points

Adweek

Nostalgia is both baseball's brand and its burden. Major League Baseball's marketers are trying to make it more of the former and less of the latter. In 2017, Sports Business Journal put the average age of an MLB viewer at 57. While the league has used streaming, social media and other tools to bring younger.

Media 228
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Remote Work: Balancing Local and Global

The Ad Tech Blog

Working remotely, sitting next to you Remote work doesn’t always mean overseas. It means an engineer is working from home or a small office, potentially just a few blocks away from where you are or sitting next to you! In the age of remote work, we need to expand our thinking beyond physical boundaries. Economic downturns in one country don’t necessarily mean the rest of the world is experiencing the same.

Marketing 202
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Cottonelle Gets Personal—and Funny—About ‘Down There Care’

Adweek

Ads for toilet paper and wet wipes have long centered on the soft and cuddly, often using mascots such as teddy bears to deliver information. While there's no denying the appeal of a cute cartoon, this approach could also leave some consumers underprepared for the specifics of "down there care." Cottonelle is shifting the conversation.

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Google Removed More Than 5 Billion Ads From Its Platform Last Year

AdExchanger

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It also rolled out a new consumer-facing tool that offers transparency The post Google Removed More Than 5 Billion Ads From Its Platform Last Year appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Welcome to the Creatorverse

Adweek

As the chief content officer of a publishing business, I'm often asked to predict the trends that will impact advertising in the year ahead. Let me offer one here: While ChatGPT and ad measurement get most of the attention these days, one trend that's altering the advertising world dramatically and irreversibly is the rise of.

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MarTech Salary and Career Survey shows a profession coming into its own

Martech

Marketing technologists see themselves as separate from the marketers they support and they really like their jobs. Those are among the findings from MarTech’s 2023 Salary and Career Survey. Nearly 65% of those surveyed defined their organizational roles as assisting marketing, such as “Marketing Technology/Technologist” or “Marketing Operations” “Marketing technology and operations pros are a legitimate profession that’s different than traditional marketing roles,” Chief Martec Scott Brinker sa

MarTech 96

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Marketing technology optimization: The path to peak martech stack performance

Martech

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure. Learn how a marketing technology optimization framework benefits marketing organizations, enhances the customer experience and drives real ROI.

MarTech 93
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Messenger: How to Use the Bloom Chat Theme

Adweek

To celebrate the arrival of spring, Messenger released a "Bloom" chat theme that adds white and yellow flowers to a conversation's background. When this theme is activated, the conversation's "Quick reaction" emoji will automatically switch to the honeybee emoji. Our guide will show you how to use the Bloom chat theme in the Messenger mobile.

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Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech

AdExchanger

Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry. The post Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech appeared first on AdExchanger.

Ad Tech 98
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NBA’s Jalen Green Partners With Liquid Death in a Bloody Fun Hoops Game

Adweek

Fans of the Houston Rockets know Jalen Green as a hot-shooting guard with five 40-point games under his belt in his nascent NBA career. But maybe less obvious about the young player is his twisted sense of humor, which meshes well with his new brand partner, Liquid Death. Green, a first-round draft pick straight from.

Marketing 206
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Insurance Marketing Tech Platform Kissterra Puts Data In The Driver’s Seat

AdExchanger

Insurance marketing tech platform Kissterra helps auto insurance companies develop personalized marketing strategies and tailored messaging based on data such as zip code, age group, mobile carrier and car types. The post Insurance Marketing Tech Platform Kissterra Puts Data In The Driver’s Seat appeared first on AdExchanger.

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Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy

Adweek

At the outset of The Great Depression in 1929, Betty Crocker encouraged home bakers to collect 'box top' clippings and mail them in to redeem discounts and rewards. Just before the so-called "Regan Recession," in the U.S., American Airlines launched a first-of-a-kind frequent fliers points program. The current economic challenges might not seem like the.

Retail 211
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At What Point Do We Call It ‘Deadstream’ Shopping?; Ballparking The Value Of TikTok US

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make The post At What Point Do We Call It ‘Deadstream’ Shopping?; Ballparking The Value Of TikTok US appeared first on AdExchanger.

ROI 91
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Dwyane Wade, Rosario Dawson, Ayesha Curry Join Square’s Forward Initiative

Adweek

Square is continuing to do its part to move the needle, literally, for Black and Latino retailers. This time around, the fin-tech company has added star power for the launch of Forward, an accelerator program designed to provide capital, coaching and products to under-resourced small business owners. The program will support 25 early-stage businesses in.

Retail 209
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Adtelligent Joins IAB Canada’s Transparency and Consent Framework

Ad Tech Daily

Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment to building a more transparent and privacy-oriented advertising environment. IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech […] The post Adtelligent Joins IAB Canada’s Transparency and Consent Framework appe

Ad Tech 96
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How Park & Battery Made a B-to-B Campaign That Would Make Saul Goodman Proud

Adweek

When the tagline of your business-to-business marketing conference is "Let's take the boring out of B2B," the segment's tedium is implied. That reputation for routine loomed over Michael Ruby's keynote speech on the opening day of the B2B Marketing Exchange conference in Scottsdale, Ariz., late last month. The title of his speech, Value Creation: The.

Marketing 252
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Instreamatic Brings Generative AI Into Audio Ad Campaigns

Ad Tech Daily

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI. Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment.

ROI 94
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WeTransfer’s Campaign Doubles as an Album Promo, With Exclusive Drops for Music Fans

Adweek

In the streaming era, musicians have been experimenting with new ways of releasing albums and capturing listeners' attention. An unusual partnership between WeTransfer and British producer duo Jungle shows the possibility of brands supporting artists and building deeper connections with fans. On Monday, Jungle announced their highly anticipated forthcoming album "Volcano" and released a new.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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The Ad Tech Industry Is (Finally) Taking More Steps To Include Women

AdExchanger

The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing. The post The Ad Tech Industry Is (Finally) Taking More Steps To Include Women appeared first on AdExchanger.

Ad Tech 83
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This Chief People Officer Just Became The Ad Industry’s Therapist

Adweek

When a toxic Wall Street workplace left James Kinney with debilitating anxiety and agoraphobia, he could only access mental health treatment if he continued to accept the environment that triggered his condition. "I was essentially trapped in my apartment in Brooklyn and terrified to catch the subway," said Kinney, who is the global chief people.

Agency 196
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Scaling agile with the Agile Marketing Navigator framework

Martech

Many think that scaling agile means taking it from one team to many. While that’s a part of it, agility at scale is more about culture transformation. Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.

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Consumers Value Values—and Their Loyalty Depends on Them

Adweek

From eco-conscious shoppers willing to pay a premium for sustainable goods to socially minded customers who disavow brands over political positions, consumers have increasingly signaled the importance of tying purpose to their purchases. Instead of ignoring these shifting consumer preferences, brands should take proactive steps to demonstrate their values to shoppers--and reward consumers for theirs.

Marketing 192
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Michelob Ultra is first sponsor of network dedicated to women’s sports

Marketing Dive

The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program.

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NBA’s Jalen Green Partners With Liquid Death in a Bloody Fun Hoops Game

Adweek

Fans of the Houston Rockets know Jalen Green as a hot-shooting guard with five 40-point games under his belt in his nascent NBA career. But maybe less obvious about the young player is his twisted sense of humor, which meshes well with his new brand partner, Liquid Death. Green, a first-round draft pick straight from.

Marketing 192
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Automation vs AI in Digital Advertising

Basis

Unless you’ve been doing nothing nowhere all at once for the past, say, 10 months or so, you know that artificial intelligence (AI) and automation have seized the marketing limelight. Most of the current buzz centers around the potential business impact of new tools within the field of generative AI. But even before this boom, agencies and brands have been increasingly leaning into automation and AI technologies to unlock efficiencies and improve collaboration.

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Messenger: How to Change a Conversation’s Quick Reaction

Adweek

Messenger assigns each conversation a "quick reaction" symbol that users can tap to send that symbol in the conversation. By default, a conversation's quick reaction is the thumbs up emoji, but users can change this icon to suit their tastes. Specifically, users can select a different emoji or a picture of their avatar. Our guide.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Opening the pod bay door

Seth Godin

A brand new episode of Akimbo this week, all about artificial intelligence. Part one of of two on mediocrity and the choices we’re going to need to make. And, a while in the making, an experimental AI chat bot that has been trained on all 5,000,000 words of this blog. You can find it here. Yes, you can trick it, but you can also ask it questions about anything I’ve blogged and it may do a good job of answering.

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Digital Transformation in the Retail Media Industry

Advendio

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 billion US dollars in 2022. By 2027, the value is expected to reach more than 168 billion US dollars. With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction.

Retail 68
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Hyros Announces AdTech Veteran and Entrepreneur Inman Breaux as Chief Executive Officer to Helm the Leading Multi-Channel Attribution Company

Ad Tech Daily

Hyros to Address Customer Data Privacy Attribution Issues Impacting the AdTech Industry AUSTIN, TX – Hyros Inc. (“Hyros”), a leading multi-channel attribution company, today announced that AdTech Veteran Inman Breaux has been named Chief Executive Officer (CEO). Breaux assumed day-to-day leadership of the company earlier in March and is focused on expanding its go-to-market strategy […] The post Hyros Announces AdTech Veteran and Entrepreneur Inman Breaux as Chief Executive Officer to Helm

Ad Tech 62
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How BuzzFeed’s Creator Score is grading the impact of its creator network

Digiday

BuzzFeed is relying on two areas of its business to get through the uncertain economy and hopefully grow revenue in 2023, the company said during its fourth quarter earnings call : artificial intelligence and its creator network. While the publisher’s AI experiments and its application of the technology within its quiz business are unique in the market, its creator network is not entirely original in the media landscape.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.