Adweek
MARCH 29, 2023
Ads for toilet paper and wet wipes have long centered on the soft and cuddly, often using mascots such as teddy bears to deliver information. While there's no denying the appeal of a cute cartoon, this approach could also leave some consumers underprepared for the specifics of "down there care." Cottonelle is shifting the conversation.
The Ad Tech Blog
MARCH 29, 2023
Working remotely, sitting next to you Remote work doesn’t always mean overseas. It means an engineer is working from home or a small office, potentially just a few blocks away from where you are or sitting next to you! In the age of remote work, we need to expand our thinking beyond physical boundaries. Economic downturns in one country don’t necessarily mean the rest of the world is experiencing the same.
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Adweek
MARCH 29, 2023
Nostalgia is both baseball's brand and its burden. Major League Baseball's marketers are trying to make it more of the former and less of the latter. In 2017, Sports Business Journal put the average age of an MLB viewer at 57. While the league has used streaming, social media and other tools to bring younger.
AdExchanger
MARCH 29, 2023
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It also rolled out a new consumer-facing tool that offers transparency The post Google Removed More Than 5 Billion Ads From Its Platform Last Year appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 29, 2023
As the chief content officer of a publishing business, I'm often asked to predict the trends that will impact advertising in the year ahead. Let me offer one here: While ChatGPT and ad measurement get most of the attention these days, one trend that's altering the advertising world dramatically and irreversibly is the rise of.
AdExchanger
MARCH 29, 2023
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing. The post The Ad Tech Industry Is (Finally) Taking More Steps To Include Women appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 29, 2023
Marketing technologists see themselves as separate from the marketers they support and they really like their jobs. Those are among the findings from MarTech’s 2023 Salary and Career Survey. Nearly 65% of those surveyed defined their organizational roles as assisting marketing, such as “Marketing Technology/Technologist” or “Marketing Operations” “Marketing technology and operations pros are a legitimate profession that’s different than traditional marketing roles,” Chief Martec Scott Brinker sa
Adweek
MARCH 29, 2023
The popularity of esports has led many brands to begin tapping professional video game players for the same sort of sponsorships and endorsements that traditional athletes have long enjoyed. Microsoft and Mutiny, Trailer Park Group's dedicated video game branding and advertising agency, are drawing attention to that connection with a retro commercial inspired by the.
AdExchanger
MARCH 29, 2023
Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry. The post Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech appeared first on AdExchanger.
Adweek
MARCH 29, 2023
In the streaming era, musicians have been experimenting with new ways of releasing albums and capturing listeners' attention. An unusual partnership between WeTransfer and British producer duo Jungle shows the possibility of brands supporting artists and building deeper connections with fans. On Monday, Jungle announced their highly anticipated forthcoming album "Volcano" and released a new.
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AdExchanger
MARCH 29, 2023
Insurance marketing tech platform Kissterra helps auto insurance companies develop personalized marketing strategies and tailored messaging based on data such as zip code, age group, mobile carrier and car types. The post Insurance Marketing Tech Platform Kissterra Puts Data In The Driver’s Seat appeared first on AdExchanger.
Adweek
MARCH 29, 2023
To celebrate the arrival of spring, Messenger released a "Bloom" chat theme that adds white and yellow flowers to a conversation's background. When this theme is activated, the conversation's "Quick reaction" emoji will automatically switch to the honeybee emoji. Our guide will show you how to use the Bloom chat theme in the Messenger mobile.
AdExchanger
MARCH 29, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make The post At What Point Do We Call It ‘Deadstream’ Shopping?; Ballparking The Value Of TikTok US appeared first on AdExchanger.
Adweek
MARCH 29, 2023
At the outset of The Great Depression in 1929, Betty Crocker encouraged home bakers to collect 'box top' clippings and mail them in to redeem discounts and rewards. Just before the so-called "Regan Recession," in the U.S., American Airlines launched a first-of-a-kind frequent fliers points program. The current economic challenges might not seem like the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MARCH 29, 2023
A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure. Learn how a marketing technology optimization framework benefits marketing organizations, enhances the customer experience and drives real ROI.
Adweek
MARCH 29, 2023
Square is continuing to do its part to move the needle, literally, for Black and Latino retailers. This time around, the fin-tech company has added star power for the launch of Forward, an accelerator program designed to provide capital, coaching and products to under-resourced small business owners. The program will support 25 early-stage businesses in.
Ad Tech Daily
MARCH 29, 2023
Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment to building a more transparent and privacy-oriented advertising environment. IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech […] The post Adtelligent Joins IAB Canada’s Transparency and Consent Framework appe
Adweek
MARCH 29, 2023
Fans of the Houston Rockets know Jalen Green as a hot-shooting guard with five 40-point games under his belt in his nascent NBA career. But maybe less obvious about the young player is his twisted sense of humor, which meshes well with his new brand partner, Liquid Death. Green, a first-round draft pick straight from.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Tech Daily
MARCH 29, 2023
Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI. Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment.
Adweek
MARCH 29, 2023
When a toxic Wall Street workplace left James Kinney with debilitating anxiety and agoraphobia, he could only access mental health treatment if he continued to accept the environment that triggered his condition. "I was essentially trapped in my apartment in Brooklyn and terrified to catch the subway," said Kinney, who is the global chief people.
Marketing Dive
MARCH 29, 2023
The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program.
Adweek
MARCH 29, 2023
Fans of the Houston Rockets know Jalen Green as a hot-shooting guard with five 40-point games under his belt in his nascent NBA career. But maybe less obvious about the young player is his twisted sense of humor, which meshes well with his new brand partner, Liquid Death. Green, a first-round draft pick straight from.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MARCH 29, 2023
Many think that scaling agile means taking it from one team to many. While that’s a part of it, agility at scale is more about culture transformation. Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
Adweek
MARCH 29, 2023
From eco-conscious shoppers willing to pay a premium for sustainable goods to socially minded customers who disavow brands over political positions, consumers have increasingly signaled the importance of tying purpose to their purchases. Instead of ignoring these shifting consumer preferences, brands should take proactive steps to demonstrate their values to shoppers--and reward consumers for theirs.
Seth Godin
MARCH 29, 2023
A brand new episode of Akimbo this week, all about artificial intelligence. Part one of of two on mediocrity and the choices we’re going to need to make. And, a while in the making, an experimental AI chat bot that has been trained on all 5,000,000 words of this blog. You can find it here. Yes, you can trick it, but you can also ask it questions about anything I’ve blogged and it may do a good job of answering.
Adweek
MARCH 29, 2023
Messenger assigns each conversation a "quick reaction" symbol that users can tap to send that symbol in the conversation. By default, a conversation's quick reaction is the thumbs up emoji, but users can change this icon to suit their tastes. Specifically, users can select a different emoji or a picture of their avatar. Our guide.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Basis
MARCH 29, 2023
Unless you’ve been doing nothing nowhere all at once for the past, say, 10 months or so, you know that artificial intelligence (AI) and automation have seized the marketing limelight. Most of the current buzz centers around the potential business impact of new tools within the field of generative AI. But even before this boom, agencies and brands have been increasingly leaning into automation and AI technologies to unlock efficiencies and improve collaboration.
Advendio
MARCH 29, 2023
The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 billion US dollars in 2022. By 2027, the value is expected to reach more than 168 billion US dollars. With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction.
Ad Tech Daily
MARCH 29, 2023
Hyros to Address Customer Data Privacy Attribution Issues Impacting the AdTech Industry AUSTIN, TX – Hyros Inc. (“Hyros”), a leading multi-channel attribution company, today announced that AdTech Veteran Inman Breaux has been named Chief Executive Officer (CEO). Breaux assumed day-to-day leadership of the company earlier in March and is focused on expanding its go-to-market strategy […] The post Hyros Announces AdTech Veteran and Entrepreneur Inman Breaux as Chief Executive Officer to Helm
Marketing Dive
MARCH 29, 2023
The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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