Adweek
JULY 30, 2024
Adam Foroughi, CEO of mobile adtech firm AppLovin, made $83.4 million last year. His total compensation, which includes salary, bonus, equity awards and all other forms of financial remuneration, was 795 times more than the median pay of AppLovin's 1,745 employees. If that sounds like a lot, it is. In 2023, the median compensation for.
More About Advertising
JULY 30, 2024
ITV is asking us to “take your mate on a date” and celebrate our friendships as much we do our romances. Stars including Maya Jama, Ant & Dec, Dermot O’Leary and Alison Hammond are here to show a friendly face of ITV, doing a lot for the station’s branding as well as the nation’s mental … The post Uncommon and ITV go romantic on friendship for ‘Britain get talking’ first appeared on More About Advertising.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JULY 30, 2024
It's only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it's delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Additionally, 70%.
AdExchanger
JULY 30, 2024
Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […] The post Vendors Like RTB House And Raptive Bought In To The Privacy Sandbox.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 30, 2024
The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns Stagwell's digital transformation agencies under the Code and Theory Network to strengthen its digital transformation capabilities. This expansion bolsters the Code and Theory Network, Stagwell's digital transformation network, backed by 50% engineers and 50% creatives.
Martech
JULY 30, 2024
Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing. Fundamentally, metrics enable insights into performance against goals.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 30, 2024
SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will continue to be based on the customer feedback that flows through the SurveyMonkey Enterprise platform. The offering includes a native Salesforce integration, the ability to collect feedback across multiple channels and survey branding.
Adweek
JULY 30, 2024
The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences. NBC Universal is planning to air 7,000 hours of coverage of the Games, with 5,000 hours available via its streaming platform Peacock. Back in 2020, more.
Martech
JULY 30, 2024
AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what it is and why it matters. Table of contents What is GEO? GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO?
Adweek
JULY 30, 2024
DoorDash and Wieden+Kennedy pulled off one of the most unique Super Bowl stunts in the game's history. The pair used the delivery service's Super Bowl ad to display a giant promo code, while adjusting on the fly to give away a prize from every national ad that aired in Super Bowl 2024. The resulting campaign.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
JULY 30, 2024
Investor, industry veteran and former SpotX CEO Mike Shehan returns from the ad tech sidelines to join the C-suite at Telly, a startup that gives away free TVs in exchange for viewer data. The post Former SpotX CEO Mike Shehan Returns To Ad Tech As Telly’s First CRO appeared first on AdExchanger.
Adweek
JULY 30, 2024
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, senior vice president and general manager of Walmart Connect, to explore the transformative landscape of retail media. Fresh from the Cannes Lions International Festival of Creativity, Lehrfeld shares his insights on the evolving conversations with suppliers, brands and.
AdExchanger
JULY 30, 2024
Growth agency Myosin Marketing is hoping your desire to do some good in the world will supersede your annoyance at getting a random text. The post Marketing Agency Myosin Lets Consumers Give Your Media Budget To Charity appeared first on AdExchanger.
Adweek
JULY 30, 2024
From Copa America to the UEFA European Championship, it's been a summer of sport to remember for advertisers and athletes alike. With the Paris 2024 Summer Olympic Games in full swing, brands have another opportunity to claim a spot on the podium. However, if marketers want to go for gold, then they will need to.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 30, 2024
Canva acquires generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Canva will continue to invest in Leonardo’s standalone platform while setting the startup’s 120-person team of designers, researchers and developers to grow Canva’s genAI off
Adweek
JULY 30, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Suzanne Kounkel, global chief marketing officer at Deloitte. Kounkel shares insights on her career journey, the importance of curiosity and adaptability, and how Deloitte evolves to meet changing market needs.
AdExchanger
JULY 30, 2024
“Can you tell me which hour of the day is most profitable for us?” It’s a familiar scenario: You’re meeting with your client to review their latest campaign dashboard, and your client asks for a custom metric that goes just beyond the dashboard you’re sharing with them. You say you’ll check with the team and […] The post End The Insight Doom Loop appeared first on AdExchanger.
Adweek
JULY 30, 2024
With the cost-of-living crisis leaving many Brits stressed, U.K. toilet paper brand Cushelle is encouraging them to embrace a bit of selfishness and treat themselves to luxurious "me time"--on the toilet. The "Selfishly Soft" ad, from agency Publicis London and BAFTA-nominated director Jim Archer, shows people taking time for themselves on the toilet and engaging.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 30, 2024
Let’s cut to the chase: 2023 was a challenging year for publishers. Halfway through 2024, however, many publishers are feeling hopeful, especially as election season heats up and puts a focus on news – a category with an extremely engaged audience. Publishers’ first-party data can provide a window into engagement insights, user behavior patterns and […] The post Strap In, Publishers, It’s Election Season appeared first on AdExchanger.
Martech
JULY 30, 2024
Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies.
AdExchanger
JULY 30, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Minimum Google just made a couple of small – but important – transparency-related concessions on Performance Max. One compromise is that third-party brand safety tech will now be available for YouTube placements. Advertisers still won’t be able to see exactly where their ads served […] The post A Black Box, But Show Me What’s Inside; A Scrape You Can’t Bandage appeared first on AdExchanger.
Seth Godin
JULY 30, 2024
Important hills usually get much steeper at the top. 99% of the training in competitive athletics is devoted to the last 1% of performance. A tenth of a second. The same is true for squeezing the last bit of performance out of a car, a grape or a semiconductor. And healthcare, luxury goods and science as well. As soon as we declare it important and invite the world to compete, the problems become more difficult.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JULY 30, 2024
WPP’s Chief Technology Officer Stephan Pretorius is a rarity. He’s one of the few CTOs who never formally studied computer science, software development or engineering. Everything he knows about technology he learned through a combination of practical application, intuition and osmosis, Pretorius says on this week’s episode of AdExchanger Talks. But his circuitous route into […] The post The Skeptical Technologist appeared first on AdExchanger.
Digiday
JULY 30, 2024
While it may seem like interest in augmented reality and virtual reality has faded into the background as artificial intelligence takes over, experts say AI can actually enhance those efforts in terms of personalization and measurement. Although AR/VR and AI technologies may be on different maturity stages of the Gartner hype cycle, it is likelier that they “elevate the value of each other, rather than compete in any way,” said Michael Kania, associate vp of marketing at Kepler Group.
Exchange Wire
JULY 30, 2024
Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [.] The post Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers appeared first on ExchangeWire.com.
PubMatic
JULY 30, 2024
Introduction In early 2023, we recognized the transformative potential of Generative AI (GenAI). Our engineers started exploring and monitoring this trend, conducting small-scale experiments with different Large Language Model (LLM) to define high-impact use cases for our company. Within two months, the number of engineers in the local GenAI Slack group grew from 0 to 280, representing more than half of the engineering team.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 30, 2024
X (formerly Twitter) might face hurdles for many reasons, but sports isn’t one of them. It’s always been one of the cornerstones of the platform, from the infamous Oreo “dunk in the dark” Super Bowl moment to NBA player Eric Bledsoe’s “I Don’t Wanna Be Here” post. This year’s Olympic Games are set to amplify that impact even more.
VideoWeek
JULY 30, 2024
The streaming industry is experiencing something of an international content boom, according to the latest report from Ampere Analysis, with more than half of consumers in English-speaking markets now claiming to watch non-English language content. The research suggests that 54 percent of consumers in the UK, US, Australia and Canada watch non-English language content “very often” or “sometimes”, up from 43 percent at the start of 2020.
Digiday
JULY 30, 2024
Artificial intelligence search engine Perplexity has been making headlines over the past month, as the recipient of more than one cease and desist letter from publishers like Condé Nast and Forbes, citing claims of copyright infringement. And while the company’s chief business officer, Dmitry Shevelenko, maintains that its use of publishers’ articles falls within the “fair use” doctrine of copyright law, he said he hopes Perplexity’s new Publisher Program, launching today, will get the art
Exchange Wire
JULY 30, 2024
Prime Day this year drove a near 1,000% increase in interest in Amazon in the run-up to and during the event, new research from Taboola has shown. Taboola analysed readership figures around Amazon related media articles from across its network of [.] The post Prime Day Drives 1,000% Increase in Amazon Interest appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
337 
Let's personalize your content