AdExchanger
JUNE 11, 2023
Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated. and to raise any red flags to regulators. The post Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox appeared first on AdExchanger.
AdPushup
JUNE 11, 2023
Discover the top 9 AdSense ads violations that you might unknowingly be committing, and ensure your compliance to avoid any penalties or issues with your ad placements. In the world of online advertising, it’s crucial for publishers to follow the guidelines and policies set by ad tech platforms like Google AdSense. Failure to comply can [.
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AdExchanger
JUNE 11, 2023
There are certain privacy-related phrases companies use when they’re talking about their products that should make your antennae twitch. If you hear them, it's a signal to ask questions. The post Firing Up The Privacy BS Detector appeared first on AdExchanger.
AdPushup
JUNE 11, 2023
Learn the strategies, best practices, and dos and don’ts of ad refresh in this comprehensive guide. Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads, [.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JUNE 11, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Inside Track How can I track you? Let me count the … hundreds of thousands of ways. The The post Tracking The Trackers; Why Advertisers Aren’t Sweating The Writers’ Strike appeared first on AdExchanger.
Seth Godin
JUNE 11, 2023
Every driver benefits from good brakes. It makes driving safer. Only a few skilled drivers benefit from better acceleration. Our habit is to compare top speed, horsepower, short-term returns and status. In every field, not just cars. But it probably pays to make sure that there good brakes too.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JUNE 11, 2023
This story was first published by Digiday sibling WorkLife Whether it’s fake photos of explosions that go viral, endless calls for regulation, or competitive product announcements from big tech companies, artificial intelligence is dominating the headlines on a daily basis. The disruptive role AI and automation will have in our future working lives has long been debated.
Bhatnaturally
JUNE 11, 2023
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of [.] The post LG Instaview, Volkswagen ID.4 and more: Creative ads of the week appeared first on Bhatnaturally.
Digiday
JUNE 11, 2023
Like Bill Murray in Groundhog Day, marketers find themselves trapped in a recurring dilemma. But instead of reliving the same day, they are routinely confronted with the perennial question of whether digital advertising truly delivers on what Google, Facebook et al promise. Now, AI has reignited these concerns among marketers. They have reservations about engaging in a high-stakes game called “Trust the Robot,” wherein they relinquish their valuable data and control over how their campaign goals
AdPushup
JUNE 11, 2023
Learn the strategies, best practices, and dos and don’ts of ad refresh in this comprehensive guide. Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. [.
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Digiday
JUNE 11, 2023
If Complex Networks’ ComplexCon has been the paragon of a publisher event, Popsugar’s Play/Ground offers an alternative, more replicable model, especially as companies like Popsugar parent Vox Media ramp up their experiential businesses to span more than 100 in-person events this year. This year, Popsugar pared down its health- and wellness-centric event from a two-day, 15,000-person festival to a one-day, 600-attendee affair that it hosted on June 2 in Los Angeles, as documented in the video be
InMobi
JUNE 11, 2023
Jobie Tan joined InMobi in 2017 as the Head of Business Development for Gaming in America and Europe. In this conversation with us, Jobie talks about taking his role to a global scale and expanding InMobi’s gaming business in markets across regions. Walk us through your journey at InMobi I started my journey with InMobi over six years ago, when an ex-colleague from my previous company introduced me to the organization and the role.
Digiday
JUNE 11, 2023
Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality inventory that can land a media buyer’s client in the wrong place? Is its main attraction simply the fact that its cost-per-reach is much lower than private marketplaces (PMPs) that often lack the scale one can get on the open market?
More About Advertising
JUNE 11, 2023
The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a more than testing 2023. The media is no exception and, just like our bigger rivals, MAA has to chart its way through such difficulties and keep to our aim of being free – something of a. The post Why it’s a good time to support a free MAA first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JUNE 11, 2023
As all the nonsense of Cannes looms, let’s ponder what we might be seeing more of. Heinz’ AI Ketchup by Rethink Canada First up has got to be Heinz. As all of us were arsing around with Midjourney, racing to be first to get a neat communications idea that would garner a bit of chat. The post VCCP deputy ECD David Masterman: My Top Tips for Cannes first appeared on More About Advertising.
More About Advertising
JUNE 11, 2023
Leading international private equity firm One Equity Partners (OEP) has bought creative and technology group MSQ Partners. OEP will become the leading shareholder, with MSQ’s senior management and existing private equity investor LDC reinvesting as minority partners. The deal will allow MSQ to continue its growth strategy with a focus on the USA and Europe.
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