AdExchanger
MAY 28, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Wishing you all a beautiful Memorial Day weekend! This classic comic first ran in April 2013. The post Comic: Data-Driven Spring appeared first on AdExchanger.
AdPushup
MAY 28, 2023
Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users. The ad tech industry responded to this [.
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Seth Godin
MAY 28, 2023
Mike Schur, co-creator of Parks and Recreation, said of his career, “This is not stuff you can read in a book,” he said. “This is stuff that you have to experience.” I think it’s also useful to flip it around. There are things you will have trouble experiencing until you read them in a book. A useful non-fiction book is a map, not the territory.
Rob Campbell
MAY 28, 2023
Walking through an airport I saw this … It’s a special sort of evil that can proudly announce how many ‘puffs’ their products offer customers, when there’s a great big government warning on the packaging that states every puff can kill you. I don’t know if I’ve ever seen a more obvious example of a company revealing how blatantly confident they are in their customers addiction to their product … but then tobacco companies have no shame.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Bhatnaturally
MAY 28, 2023
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to the Google ecosystem where advertising revenue garnered through user’s personal data is the business model. A new ad dramatises the pitfalls of the ‘other’ ecosystem in the context of health data. Privacy on the iPhone: [.
Digiday
MAY 28, 2023
The third-party cookie’s prolonged demise is kinda agonizing. But with Google announcing recently that it will deprecate the ad industry’s de facto identifier for 1% of Chrome users in the first quarter of 2024 , perhaps the end of the road is near. During the Digiday Programmatic Marketing Summit , which kicked off on May 22 in Palm Springs, California, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers, as featured in the video
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
MAY 28, 2023
This year is shaping up to be a notable one for the gaming and esports industries, particularly in the public market. After a flurry of COVID-sparked public offerings and M&A activity, publicly traded gaming companies are more valuable than ever. As games increasingly become a pillar of modern entertainment, gaming executives hope the gravy train will continue to choo-choo forward.
AdPushup
MAY 28, 2023
All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. In today’s digital landscape, where information overload reigns supreme, capturing the attention of potential customers has become an art form. Advertisers and marketers are constantly seeking innovative strategies to [.
Digiday
MAY 28, 2023
If one research study didn’t get the message across, two should really do it — the message being that the agency pitch process needs to change irrevocably so as not to break the participants in the process. Following Forrester’s Ditch the Pitch report, which Digiday wrote about in a recent Briefing , London-based MediaSense issued its assessment of the very flawed marketer/agency pitch process, citing all manner of factors that have made pitching arduous and almost not worth the effort.
AdPushup
MAY 28, 2023
Learn about Universal ID, a unique identifier that can assist publishers in the post-cookie world. Discover its benefits, types, and how it enables recognition and authentication of users across platforms, aiding in personalized content delivery. As the traditional methods of tracking and targeting users become more restricted, finding alternative solutions is crucial.
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