AdExchanger
JUNE 4, 2023
More advertisers, especially marketers, who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Greg Smith, Aniview's GM for North America. The post What Advertisers Can Learn From AVOD’s Rapid Evolution appeared first on AdExchanger.
Chief Martech
JUNE 4, 2023
A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “ We have no moat.” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. It was open source communities. If you want to understand the enormous power of ecosystems — and if you’re in martech, this may be the most important topic of your career — there’s a tru
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AdExchanger
JUNE 4, 2023
The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge is helping brands “find their funny” while also standing out The post How Kevin Hart’s Media Company Helps Brands Like Sam’s Club ‘Find Their Funny’ appeared first on AdExchanger.
AdPushup
JUNE 4, 2023
Discover the power of rich media ads in our comprehensive guide for publishers. Learn what they are, how to implement them, and how they can elevate your advertising campaigns. Publishers often write to us asking, “Can you tell me what are rich media ads?” So in our response, we simply say, “Rich media ads are [.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JUNE 4, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Elsewhere “Google” has become a verb that’s synonymous with “search.” But Google isn’t the only place to The post Search And Social Converge; The Long And Short Of It appeared first on AdExchanger.
Seth Godin
JUNE 4, 2023
If a placebo heals your illness, does that mean it was all in your head in the first place? That you weren’t really sick, or didn’t really want to get better? If expensive wine tastes better to you, but you can’t tell wine apart in a double-blind taste test, does that mean it doesn’t really taste better to you, or that you have shallow tastes?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bhatnaturally
JUNE 4, 2023
Most ads go unnoticed. In a 2017 article, Dave Trott said ‘In the UK £20.3 billion is spent each year on all forms of advertising and marketing. Of this 4% is remembered positively. 7% is remembered negatively. And a massive 89% isn’t even noticed or remembered.’ In that context, creating ads which are clutter-breaking and [.] The post Heinz, Match & more: clutter-breaking creative ads of the week appeared first on Bhatnaturally.
Digiday
JUNE 4, 2023
For many publishers, sustainability has become a key pillar within their company mission statements. And now, as advertisers and their agencies start prioritizing low carbon emissions in their media buys, there is financial incentive as well to reduce the carbon footprint of their advertising businesses. But not all publishers are feeling — and responding to — that pressure to become more sustainable: chiefly made-for-advertising sites.
InMobi
JUNE 4, 2023
Yusuke joined our team in Japan as a Sales Manager in February 2023. In this conversation with us, he shares his experience as a new joiner and discusses his excitement about unlocking the highly competitive and challenging Japanese market for InMobi as he takes on this new role. What are the key responsibilities that come with your current role? As the lead sales manager, my primary responsibility is enhancing sales within our client base by creating and selling efficient mobile advertising and
Digiday
JUNE 4, 2023
Artificial intelligence threatens to reshape many aspects of life advertising. Programmatic advertising seems especially primed for AI’s application. After all, at the most basic level, programmatic advertising is the automation of advertising practices through computers. During the recent Digiday Programmatic Marketing Summit in Palm Springs, California, executives from Ciceron, Digitas, Exverus Media, GroupM Nexus, HP and OMD weighed in on how they see — and, in some cases, are already seeing
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Digiday
JUNE 4, 2023
Global influencer agency Billion Dollar Boy has jumped onto the AI bandwagon, by using artificial intelligence to boost its creator platform – in particular to improve the search and discovery of influencers. Founded in 2014 by Ed East and cofounders Thomas Walters and Permele Doyle, the agency has expanded from London to Berlin, New York and New Orleans.
Digiday
JUNE 4, 2023
The 2023-24 upfront marketplace isn’t likely to get started anytime soon, agreed media buyers last week. That’s largely because marketers are holding off on approving budgets until there’s more clarity on a few factors: economic conditions in the second half of 2023, as well as on the writers’ strike that will slowly start to strangle the flow of original scripted content if it’s not soon settled.
Digiday
JUNE 4, 2023
Razor market disruption kicked off the halcyon days of the direct-to-consumer boom with brands like Dollar Shave Club and Harry’s pushing people to reconsider their razor preferences via Facebook and Instagram ads that became the DTC playbook. Long-time razor-maker Bic is now pushing a new easy rinse razor to bring in new users. “We have our biggest innovation in over 40 years with the easy rinse razor,” said Katie Potocki, marketing director for Bic Blade Excellence, adding that the innovation
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