Adweek
MAY 14, 2023
On the first Monday in May, more than 53 million people across the globe tuned in to watch Vogue's third livestream of the Met Gala, the annual fashion extravaganza that serves as both the primary source of funding for the museum's Costume Institute and, increasingly, a tentpole event for Cond? Nast. Within the first 24.
AdExchanger
MAY 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU Later Linda Yaccarino, NBCU’s (now former) chair of global advertising, is leaving the broadcasting giant to become The post Twitter Has A New CEO – And It’s NBCU’s Linda Yaccarino (!); Netflix Nixes Its In-Person Upfront appeared first on AdExchanger.
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Seth Godin
MAY 14, 2023
Once you use your plates every day, they cease to be the good china. Of course, the plates didn’t change. Your story did. The way you treat them did. The same goes for the red carpet. If you roll it out for every visitor or every customer, it ceases to be red.
Rob Campbell
MAY 14, 2023
Watch theft – or should I say, expensive watch theft – has reached insane levels. It’s so bad that some nations are warning their citizens to not wear expensive jewellery when visiting London – because things are so bad. You can learn more by following Stolen Watch Group on Instagram. The driver of this theft epidemic is not simply their current value … it’s that certain brands are seeing incredible increases in their worth and at a time where everything else seems to be falling dramatically, th
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
MAY 14, 2023
It looks like Reddit is making a serious play for e-commerce in the U.S. and in Europe. That is, if its latest job advertisements are anything to go by. The platform is currently hiring for a “senior product manager, ads marketplace: e-commerce” and a “senior commerce and measurement partnerships manager,” according to Reddit’s jobs board.
AdPushup
MAY 14, 2023
As a publisher, your ad inventory pricing strategy can make or break your revenue optimization efforts. To get the most out of your ad inventory, you must know how to set the floor price wisely. Here’s all you need to know. The floor price, although frequently overlooked, is a vital aspect for numerous publishers. The [.
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Adweek
MAY 14, 2023
On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin.
Digiday
MAY 14, 2023
TikTok has been courting advertisers at scale as it looks to further solidify its presence in the U.S. While TikTok’s long-term existence is in the crosshairs of the U.S. Congress, TikTok is pursuing clients with competitively priced ad offerings to win over marketers as it brands itself as Gen Z’s top platform. This is a member-exclusive article from Digiday.
Digiday
MAY 14, 2023
Not counting Linda Yaccarino’s sudden departure from NBC Universal to become Twitter’s CEO one business day before the company’s upfront presentation to media buyers and marketers, the 2023 upfront marketplace is going to be a swirling mass of uncertainty on a number of fronts. From a writer’s strike that will alter TV schedules to an economic monkey wrench in the form of a possible debt default to a still-confused measurement market — more than $20 billion in ad dollars hang in the balance.
Digiday
MAY 14, 2023
Is YouTube TV? Even a few years ago, that question would’ve received ridicule in some advertising circles. It still might. But now that YouTube has become the streaming service people spend the most time watching on TV screens, it’s becoming hard to argue that YouTube isn’t TV. This question of YouTube’s place in the TV advertising discussion was a top talking point among agency executives throughout Digiday’s recent video series, “The Future of TV.” As
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Digiday
MAY 14, 2023
This year, the NBA is stepping up its outdoor advertising spend in anticipation of the upcoming NBA Finals, which will begin on June 1. As part of its marketing strategy around the Finals, the league is holding a red carpet event and leveraging social media activations in an effort boost brand awareness and build fans’ anticipation before the games start.
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