AdExchanger
JULY 9, 2023
Bank-Erupted The private equity firm and empty LLCs schlepping MediaMath through its bankruptcy process face a new class-action suit brought by former employees over alleged labor violations. Justin Adler-Swanberg, until The post MediaMath Employees File A Class-Action Suit; Can An Indie App Pull Off Threads-Like Growth? appeared first on AdExchanger.
Seth Godin
JULY 9, 2023
If so, it might be worth learning. If so, it might pay to let someone who has learned it take care of it. Coding is a skill. But it’s not clear that the person who knows how to code should be doing your design. Teaching is a skill. But simply because someone is good at a craft doesn’t mean that they know how to teach it. Copywriting is a skill.
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AdExchanger
JULY 9, 2023
U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023. The post New US Privacy Rules For Sensitive Data: Key Items To Consider For The Rest Of 2023 appeared first on AdExchanger.
Digiday
JULY 9, 2023
It all started with The Home Depot about nine years ago. Genna Franconi, founder and president of Trade School, ran the social and strategy team at Guided By Good agency 22squared back then — when the home improvement retailer experienced a spike in content demands. Suddenly, 22squared needed to go from shooting digital and social assets for a Father’s Day campaign to producing 40,000 pins in three weeks to fulfill the retailer’s Pinterest inventory.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Bhatnaturally
JULY 9, 2023
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of [.] The post Samsung Galaxy ‘Join the flip side’, Wyoming Department of Health and other top creative ads appeared first on Bhatnaturally.
Digiday
JULY 9, 2023
Marketers are jumping on the Threads hype train before it has even left the station. While advertising is not yet available on Meta’s Twitter copycat, which has already sparked a legal dust-up with Twitter due to its similarities, numerous brands in the U.S. and the U.K. have already set up their own profiles on the social network. In other words, their presence and reach on the app is being built organically, i.e. sans advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JULY 9, 2023
TikTok continues to be the predominant short-form video platform among the teens, tweens and twentysomethings who attended this year’s VidCon, the annual convention for the creator economy. But the gap to Instagram Reels and YouTube Shorts isn’t that far off, as covered in the video below. In addition to laying out of the pros and cons of TikTok vs.
More About Advertising
JULY 9, 2023
A chance to win outdoor advertising space on Britain’s most prestigious DOOH screens Entries are now invited for Ocean’s annual digital creative competition which fosters bold, original ideas in premium digital out of home (DOOH). This year a £500,000 prize fund is available for six winning concepts which will be chosen by a panel of … The post Ocean Outdoor’s 2023 digital creative competition opens with £500,000 prize fund first appeared on More About Advertising.
Exchange Wire
JULY 9, 2023
In today's ExchangeWire news digest: Elon Musk threatens to sue Meta over its "copycat" app; Chinese authorities are expected to end their investigation into Ant Group with a billion-Yuan fine; and a US federal judge has blocked government officials and [.] The post Musk Threatens Meta with Lawsuit Over Threads; Chinese Regulators to Close Ant Group Revamp appeared first on ExchangeWire.com.
Digiday
JULY 9, 2023
The video upfront marketplace has begun to move in earnest over the last two weeks, with several holding company chief investment officers saying they’ve laid down close to three-fourths of their clients’ dollars across linear, streaming and digital video. And those media buyers say almost all the deals are being done at pricing rollbacks from last year’s upfront rates.
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Playwire
JULY 9, 2023
Key Points While Google’s ad network doesn’t function exactly like traditional ad networks, making use of automation and programmatic advertising tools and providing more pricing transparency, it does have commonalities with ad networks of the past. If you’re just beginning to learn how to master Google advertising tools, start with the Google Display Network and AdSense.
Digiday
JULY 9, 2023
Claire’s wants to be more than a mall brand. The 62-year-old accessories chain is “in the process of a multi-year journey” to reboot the brand and business, explained Kristin Patrick, evp and CMO of Claire’s. To do so, Claire’s has, among other efforts, already hired fashion designer Nicola Formachetti as its creative director in residence, rolled out a high-end store during Paris’ fashion week and created a metaverse experience.
More About Advertising
JULY 9, 2023
Time was when Audi and BBH made great ads, establishing the marque as a credible VW-owned competitor to BMW and Mercedes. Nowadays someone seems to have put “find me a cliché” into chatGPT. “Life,” you will learn, “is a work in progress” according to singer Jorja Smith as she cruises some eerily deserted London streets. … The post Audi drives into cliché-ridden future first appeared on More About Advertising.
Rob Campbell
JULY 9, 2023
Ever since I became a head of department, I have bought cakes on birthdays. While you may think this is a humble brag, it’s actually an admission of bastardness. OK, hint of bastardises. Because like the badges, pencils, stickers, packing tape and fake dog s**t I’ve bought for people in the past, I see the act of giving a birthday cake as much about satisfying my evil as sharing my love.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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