Sat.Dec 02, 2023

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X to Double Down on SMBs Following Musk’s Advertiser Attack

Adweek

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. According to the Financial Times, as advertisers such as Apple, Comcast, Disney, IBM, Lionsgate Entertainment, NBCUniversal, Paramount Global and Warner Bros.

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When was the last time you used a compass?

Seth Godin

How about an astrolabe? Or even a watch? Technology advances, and sooner or later, the old stuff gets left behind. It’s easy to romanticize some of the classic devices that we built civilization on, and it’s worth remembering that the tech we’re wrestling with now will soon be faded away, with some folks nostalgic for the good old days.

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33 Display Ad Examples That Are Finger Clicking Good

AdvertiseMint

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. We’ve all seen those blocky, boring banners that blend into the background. How do you make your ad stand out from the sea of mediocrity? The solution lies in understanding what makes a great display ad “clickable.” And the best way to get that understanding is to study successful display ad examples.

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How to Use Snapchat Like A Pro

AdvertiseMint

Would you like to know how to use Snapchat? Are you a beginner wondering how to use Snapchat to send snaps, make video calls, view a friend’s story, and more? This blog will break down the basics of getting the best out of the Snapchat app. What is the Snapchat App? Snapchat is a popular app that lets you send pictures and videos to friends’ Snapchat accounts.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr