AdExchanger

MARCH 31, 2024

The days of online ad industry self-regulation are well and truly over. “It’s time to accept that we are a globally regulated industry, much like finance, energy and health care,” said IAB Tech Lab CEO Tony Katsur, speaking at a Tech Lab event about signal loss in New York City on Thursday. In 2023 alone, […] The post Privacy Compliance Is At The Top Of The Tech Lab’s 2024 To-Do List appeared first on AdExchanger.

Finance 107

Finance 107

Seth Godin

MARCH 31, 2024

Some people go to the gym for health and energy. Some go to lift more weight than they did yesterday (or more than the person next to them). You can start a company to make an impact and surround yourself with people on a similar journey, or you can seek to maximize the stock price and profits.

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AdExchanger

MARCH 31, 2024

Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website interactions. Then dynamic creative optimization (DCO) came along. Easily paired with programmatic advertising technology, it automatically creates, iterates on and optimizes personalized ads […] The post What Is The Future Of Dynamic Creative Optimization (DCO)?

A/B Testing 92

A/B Testing Advertising 92

Digiday

MARCH 31, 2024

Kotaku’s future is hanging in the balance. It hinges on whether the decades-popular online publication’s owner G/O Media succeeds in transforming it from a gaming news outlet to a hub for game guides — tips and walkthroughs to help gamers overcome tricky challenges. This strategic shift is a gamble for G/O Media, spurred by the industry’s most significant slowdown in three decades and the need to adapt.

Media 82

Media Marketing 82

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

MARCH 31, 2024

US state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past year. However, new requirements with respect to the processing of children’s data are occurring at the US state level and seemingly flying below the radar. Participants in the ad tech ecosystem should take note. These […] The post Advertisers Take Note: State Laws Zero In On Protecting Kids’ Digital Privacy Rights appeared first on AdExchanger.

Advertising 90

Advertising Ad Tech Media 90

Digiday

MARCH 31, 2024

With the 2024 U.S. election just seven months away, U.S. officials warn the AI era poses a far bigger threat than the past two decades of social media. However, few have a more personal connection to the topic than Hillary Clinton. At an event hosted by the Aspen Institute and Columbia University last week about AI and global elections , the former secretary of state and presidential candidate said AI poses a “totally different level of threat” and makes foreign actors’ past efforts on Facebook

Media 75

Media Audience Marketing 75

Digiday

MARCH 31, 2024

Artificial intelligence continues to raise questions about the future of workforce disruption, but it’s also creating new opportunities — and new challenges — for freelancers and the companies that hire them. AI-related skills are increasingly in demand on freelance platforms like Fiverr and Upwork, which are seeing surges in companies searching for help with everything from AI modeling, AI-generated content and developing new AI chatbots.

Media 68

Media Marketing 68

AdPushup

MARCH 31, 2024

There are plenty of reasons why Google Ad Manager 360 is one of the best ad management platforms available for publishers. For example, advanced reporting features, targeting capabilities, and more. Google Ad Manager 360 (GAM) is a platform that seamlessly organizes and delivers ads on the web, mobile, and app inventory. It combines the resources [.

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Digiday

MARCH 31, 2024

Two months into the launch of an ad-supported tier, media agency buyers have mixed reviews of Amazon Prime, one of the biggest connected TV streaming services available to consumers. Though they celebrate Amazon Prime’s significant subscriber base and quality programming — and some felt Amazon priced itself more reasonably than Netflix did when it launched more than a year ago — buyers cite a lack of flexibility to purchase individual shows as well as somewhat of a slow reaction to buyer request

Media 68

Media Agency 68

Digiday

MARCH 31, 2024

The moment of reckoning for performance marketers seems to have finally arrived. For years, marketers over-emphasized performance marketing, especially as the return on ad spend became even more important amid economic uncertainty. But as the digital advertising marketplace gets more crowded, expensive and riddled with data privacy initiatives, performance marketers find themselves at an inflection point.

Brand Awareness 69

Brand Awareness Marketing Agency Media 69

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