MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. Negotiation Skills: Hone negotiation skills to secure better deals with advertisers. How do you monetize web traffic?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Digiday

DECEMBER 7, 2022

whether it’s a fraud-free, brand-safe, viewable impression. But those problems were just the start as leading advertisers are not just disagreeing with the audit’s concept, but with the investigation methods entirely. These moving parts created a slew of issues, as Digiday reported. ”

Advertising 56

Advertising Ad Tech Impressions Viewability 56

Monetize More

OCTOBER 4, 2022

In fact, outstream video creatives have some of the highest reported CTRs among all forms of display advertising: the average CTR for outstream video ads is 2.3 percent, which is almost two times higher than the average CTR for traditional display. Make the most of Q4 Spend. Other than that, we examined the top 100 U.S.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Digital Remedy

JANUARY 31, 2022

This means that the selling and insertion of ads into audio content is now automated, similar to programmatic display advertising, enabling advertisers to buy targeted ads from all major audio publishers on a single system. Best Practices for Digital Audio Advertising. How Digital Remedy Can Help.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

VideoWeek

JUNE 17, 2022

Not a media rights deal – it’s a partnership.”. Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Monetize More

DECEMBER 28, 2022

How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. They act as global agencies by handling everything from branding through media buying to creative development. Media Planning & Attribution.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

APRIL 13, 2023

Transparency : Media buyers can check out the publisher’s impressions & others stats directly from the source before programmatic ad buying. In Open Bidding, server-to-server connections are used, which are faster than page tags, resulting in a reduction in page latency and increase in ad viewability and greater yield.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

NOVEMBER 25, 2022

Marketplace provides publishers with ad demand for both video and display advertising from an array of high-quality sources. Secondly, the platform’s sticky ad unit boosts ad viewability and, consequently, brings higher revenue. Aniview is a video advertising platform founded in 2013. Also, with Brid.TV Aniview (Video).

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 native advertising will make up 59.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

JANUARY 3, 2024

Since online advertising is customized to each user, you can’t check to make sure your ad is displayed. Advertiser: “Hey, I’m not seeing my ad on your site.” Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. In your inbox.

Advertising 108

Advertising Impressions Demand Side Platform Conversion 108

Single Grain

AUGUST 10, 2023

Related Content: 10 Best Google Ads Bidding Strategies Used by PPC Experts CPM Bidding If a luxury car brand wants to increase brand exposure and reach a broad audience, they can use CPM bidding in their display advertising campaign. This means that the ads are displayed on the user’s screen and have the opportunity to be seen.

CPC 52

CPC CPM Viewability Impressions 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52