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How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 97
Demand Side Platform Ad Exchange Impressions Ad Targeting 97
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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

JANUARY 13, 2023

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-impression (PPM). Benefits of Performance Marketing.

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Advertising CPA Marketing Brand Awareness 52
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