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Eight Performance Marketing Channels You Need to Use

MNTN

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. These are distinct from old-fashioned ads, bought en masse in the hope they would generate demand. As advertisers receive payment only when it works, performance marketing is also more efficient in its targeting.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.