article thumbnail

DeepIntent Celebrates Robust Year-Over-Year Growth as Healthcare Marketers Invest in Digital Channels, Particularly CTV

Martech Series

DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

article thumbnail

DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization

Martech Series

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Navigating the New Rules of Marketing to Multicultural Audiences

Ad Monsters

The Problem with ‘Headless’ Platforms Headless platforms are like data warehouses — they store information but lack a consumer-facing interface to collect or manage consent. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

Audience 110
article thumbnail

How StackAdapt Balances Automation and Control in its Outcome-Focused DSP

VideoWeek

Funding rounds of that size aren’t nearly as common in ad tech generally as they once were, and certainly not in the demand-side platform category, where StackAdapt sits. “What you can do for e-commerce is very different from what you can do with travel or healthcare, for example,” said Pecherskiy.

Ad Tech 52
article thumbnail

Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Demand-Side Platforms (DSPs) Independent DSPs offer alternatives to Google’s Display & Video 360, automating media buying across the web in real-time to reach relevant audiences. Here are key trends to watch: AI-powered advertising : Platforms offering automated creative optimization and predictive targeting.

Media 52
article thumbnail

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.

article thumbnail

Ad Network: What Is It and How Does It Work?

MNTN

Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel.