Clearcode

JANUARY 22, 2023

More recently, Apple has also introduced changes to its mobile advertising identifier (IDFA) to strengthen user privacy for its iOS, iPadOS and tvOS users. Key Points Third-party cookies are a storage mechanism in web browsers. Mobile IDs are used on mobile devices to identify individuals inside mobile apps.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Clearcode

APRIL 21, 2023

Since then, publishers have experimented with many other popular monetization models, such as subscriptions. One of the most popular models among publishers is a mix of paid subscriptions and displaying ads on their websites, mobile apps, streaming services, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools. 10 alternative ID options. How the data stacks up.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

Single Grain

NOVEMBER 28, 2023

1) Optimizing AI Search Recommendations Generative AI platforms like ChatGPT and Google Bard quickly found their utility for hundreds of business categories, form helping people draft emails, organize and tabulate data and generating ideas, they are the next evolution of productivity. Build a quality backlink profile.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126