MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. These tactics include retargeting (whether it be display/video/location/search or click) and first- party audiences (CRM lists, lookalike modeling, etc.). Objective 2: Traffic and Consideration.

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126