Marketing Dive

JUNE 17, 2025

Santiago/Getty Images via Getty Images Disney Advertising and Amazon Ads today (June 17) integrated Disneys Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive.

Cookies 80

Cookies Ad Exchange Agency Ad Tech 80

Digiday

JANUARY 7, 2025

Yahoo has entered ad techs curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its Consumer Electronic Show activity.

Demand Side Platform 82

Demand Side Platform Electronics Ad Tech Conversion 82

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. These will guide your strategy and help you measure your success.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

VideoWeek

FEBRUARY 20, 2024

In 2021, Walmart launched an in-house demand-side platform (DSP) powered by The Trade Desk, and now more than half of all the company’s ad sales come through programmatic channels. Walmart is no stranger to the TV device business, selling its own brand of consumer electronics called Onn.

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

Digiday

JANUARY 20, 2023

One source, who cited direct conversations with leadership of Google advertising operations, claimed such discussions openly took place on the sidelines of this year’s Consumer Electronics Show , and that cutbacks would focus on inefficiencies, especially surpluses emanating from its 2021 hiring spree.

Demand Side Platform 75

Demand Side Platform Ad Server Electronics Media 75

Clearcode

APRIL 21, 2023

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

OCTOBER 21, 2024

The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust. The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52