Remove Demand Side Platform Remove eCommerce Remove Video Ads
article thumbnail

What Is a Demand Side Platform (DSP)?

SODP

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

article thumbnail

How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. Mobile app publishers can no longer afford to accept high crash rates, bloated software development kits (SDKs), or disruptive video ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Improve Your Amazon Ads to Increase Sales

Single Grain

Product Display Ads Cost. You don’t need to sell your products on Amazon in order to be able to buy display ads. There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. Video Ads Cost. Get A Free Consultation. Rent or buy now.

Video Ads 110
article thumbnail

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek. billion, up 4.9

article thumbnail

17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads? The right platform could transform your ads efforts and ROI. Let’s break down the programmatic platforms into the major types.

article thumbnail

The WIR: Nielsen Appoints Karthik Rao as CEO, X Begins Selling Ads Through Google, and Pinterest Unveils New Ad Formats

VideoWeek

Pinterest Unveils New Ad Formats and Shoppable Capabilities Pinterest this week unveiled a number of new ad products at its Pinterest Presents annual advertising summit, and product changes which it says will make it easier for brands to run shoppable campaigns. That round of funding brought VideoAmp’s valuation up to $1.4

article thumbnail

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving.