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The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demandsideplatforms (DSPs), agencies, and brands. Mobile app publishers can no longer afford to accept high crash rates, bloated software development kits (SDKs), or disruptive videoads.
IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. Read more on VideoWeek.
While publishers will rely on supply-sideplatforms (SSPs) to facilitate the sale of their advertising inventory, without demand-sideplatforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-SidePlatform (DSP)? How Does a DSP Work?
Product Display Ads Cost. You don’t need to sell your products on Amazon in order to be able to buy display ads. There are two options : Self-service Amazon DSP (“demand-sideplatform”) users can buy and manage their own display campaigns. VideoAds Cost. Get A Free Consultation. Rent or buy now.
Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-sideplatforms. Read on VideoWeek. billion, up 4.9
Source: saasbpm.com Types of Programmatic AdPlatforms Ready to dive into the high-tech world of programmatic ads? The right platform could transform your ads efforts and ROI. Let’s break down the programmatic platforms into the major types.
Pinterest Unveils New Ad Formats and Shoppable Capabilities Pinterest this week unveiled a number of new ad products at its Pinterest Presents annual advertising summit, and product changes which it says will make it easier for brands to run shoppable campaigns. That round of funding brought VideoAmp’s valuation up to $1.4
Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-sideplatform (DSP) solution. Mobile or desktop ad serving.
ShowHeroes Launches Voice-Activated CTV AdVideoad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. Ecommerce is likely to be a growth area for luxury brands’ ad spend, as is connected TV, according to GroupM.
. ” A platform driving scale, connectivity, and consistency in a media that is an increasingly crucial pillar of any brand’s business strategy.” Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.
For example, IAB data from earlier this week projected that total US digital videoad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. Martinez joins from the agency Jellyfish, where he served as VP Partnerships at Jellyfish Commerce.
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