Martech

NOVEMBER 8, 2021

That’s why so many marketing teams are looking for new ways to collect and act on data. Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. Learn more here.

Entertainment 121

Entertainment Marketing Data Management Platform Demand Side Platform 121

VideoWeek

NOVEMBER 28, 2024

BILD [a German news and entertainment site owned by Axel Springer] has a big live stream strategy, with a lot of different shows. Axel Springer has made an investment in the data management platform 1plusX, so we work with them a lot. What does your identity strategy look like? Our identity strategy has been very robust.

Fill rate 59

Fill rate Cookies Ad Server Audience 59

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Subscription-only plans involve charging a recurring fee for access to content. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

JULY 24, 2022

. “Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. Most of them don’t even have a data management platform,” he said. seems a bit short-sighted. . seems a bit short-sighted.

Media 69

Media Agency Data Management Platform Retail 69

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52