Monetize More

FEBRUARY 26, 2023

Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand. In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Basis

JULY 6, 2022

After a learning period, AO adjusts the bid prices depending on how a particular domain and/or placement is performing. Machine Learning Optimization (MLO) is a model-based solution that leverages artificial intelligence to optimize towards a campaign’s desired KPI.

Impressions 98

Impressions Machine Learning Viewability CPM 98

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Adhere to Google’s Better Ads Standards Considering that most online advertising goes through Google ADX nowadays and that Google offers premium CPM, you’d be remiss not to use it.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

FEBRUARY 8, 2023

Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Even though the CPM for those impressions will be lower for the first ad served, you will increase your page RPM. Another thing to consider if you use refresh is the drop in your overall CPM rates.

Header Bidding 52

Header Bidding Viewability Ad network Ad Inventory 52

Monetize More

JANUARY 12, 2023

Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions.

Impressions 52

Impressions Brand Awareness CPM Ad Exchange 52