Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Google Play App Campaigns focuses on a multichannel approach and advertises the app across Google Search, YouTube, and Google Play platforms. Short videos.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. On the bright side, despite programmatic’s complexity, the industry shares a collective vision to achieve greater transparency and is well on its way. is assessed.

ROI 52

ROI A/B Testing Demand Side Platform Viewability 52

Lemonads

OCTOBER 18, 2020

And, affiliates can also enjoy: Multi-language customer service Intuitive dashboard Low competition when compared to other push networks AdCash AdCash is a powerful demand-side platform established back in 2008. This ad network boasts a world-class support team and more than 100 million monthly subscribers.

Ad network 52

Ad network CPC Affiliates CPA 52

Digital Remedy

MARCH 7, 2023

In doing so, you’ll be able to improve your targeting and increase the chance at an improved overall ROI based on data that keeps on compiling. This approach vs. the blind “let’s throw it all at the wall and see what sticks” angle helps maximize your budget and see the results in your ROI. uptick expected in 2023.

Media 52

Media Demand Side Platform Audience ROI 52

Single Grain

AUGUST 13, 2019

is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Automatad Inc.

NOVEMBER 23, 2023

They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. AdTech Ecosystem The integral platforms or intermediaries in adtech enhance ad space buying and selling. Publishers get high CPMs for their ad inventory, and advertisers get high ROI on their ad campaigns.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

RevX

MARCH 31, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. Understanding user behavior plays a key role in determining ROI for any app business.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Smart-Hub

DECEMBER 18, 2023

Since real time bidding process allows precise targeting, the conversion rate and income will increase, as well as the ROI of the ads. In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. They set the bids on their own, preventing unnecessary expenses.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Digiday

APRIL 26, 2023

If implemented by streaming services, adopted by advertisers and supported by demand-side platforms, this fix could thread the needle between maximizing ad revenue and minimizing ad exposures. “[A consideration for us] is ROI but also, ‘Do I now need to have a complete media team on my side?

Impressions 68

Impressions Audience Ad Targeting Agency 68

Marketing Dive

JUNE 17, 2025

Santiago/Getty Images via Getty Images Disney Advertising and Amazon Ads today (June 17) integrated Disneys Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. ET Loyalty 2.0

Cookies 81

Cookies Ad Exchange Agency Ad Tech 81

Marketing Dive

JUNE 18, 2025

Early tests of the integration, which is run through Amazon’s demand-side platform (DSP), helped advertisers reach 40% more unique viewers without altering their budgets while reducing ad redundancy by 30%. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

Advertising 68

Advertising Retail Ad Tech Cookies 68

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. These advertisers bid in real-time at or above the fixed CPM price. When it ran?

Advertising 125

Advertising Marketing Ad Exchange Retail 125

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. Adtech comprises two primary platforms: demand and supply-side.

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127

Brid.tv

AUGUST 31, 2022

With all of the above in mind, if you wish to get the best ROI from your OTT advertising campaigns, it’s best to look for a platform that uses SSAI for ad insertion. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52