Remove connected-tv
article thumbnail

10 Demand Generation Metrics & KPIs to Measure Performance

MNTN

Cost Per Lead (CPL) Cost Per Lead (CPL) tracks how much a business spends to acquire each new lead, making it a critical metric for evaluating demand generation efficiency. A lower CPL indicates that marketing efforts are successfully attracting potential customers at a sustainable cost. How Is CPL Measured?

CPL 71
article thumbnail

B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By leveraging first- and third-party data, you can connect with high-intent prospects when theyre most likely to convert. B2B advertisers who use a DSP can target audiences based on several factors (including geographic location, age, online behavior, and more), and serve those ads on channels such as mobile, digital, and Connected TV.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Cost Per Lead (CPL): What Is It & How To Calculate

MNTN

In the realm of digital marketing metrics , understanding cost per lead (CPL) is vital for optimizing lead generation strategies and budget allocation. CPL provides insights into the financial efficiency of your marketing campaigns, helping you determine the cost-effectiveness of acquiring new leads. What Is Cost Per Lead (CPL)?

CPL 52
article thumbnail

What Is Cost per Lead (CPL) and How Is It Calculated?

MNTN

Knowing your cost per lead (CPL) can help you evaluate your marketing strategies and come up with ways to structure them in a way that reduces your expenses while attracting new clients. What Is CPL? Your CPL is the amount you spend to generate a new lead for your business. How to Calculate CPL. What Is a Good CPL?

CPL 52
article thumbnail

15 Sales Funnel Metrics & KPIs to Measure Performance

MNTN

Calculating your ROAS is as simple as using the following formula: ROAS = Revenue From Ads / Cost of Ads As an example, if you spend $10,000 on a Connected TV (CTV) ad campaign and earn $50,000 from it, your ROAS would show that you average $5 in revenue for every dollar spent. How Is CPL Calculated? How Is ROAS Calculated?

CPL 52
article thumbnail

15 Sales Funnel Metrics & KPIs to Measure Performance

MNTN

Calculating your ROAS is as simple as using the following formula: ROAS = Revenue From Ads / Cost of Ads As an example, if you spend $10,000 on a Connected TV (CTV) ad campaign and earn $50,000 from it, your ROAS would show that you average $5 in revenue for every dollar spent. How Is CPL Calculated? How Is ROAS Calculated?

CPL 52
article thumbnail

Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively.