Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms. Similar to the U.S., audiences.”

CPC 87

CPC Marketing Click Through Rate Electronics 87

Martech

FEBRUARY 8, 2024

Google, LinkedIn and Facebook are driving CPC up. Dark social. For the past year now, just about every SaaS vendor has started to tout the AI at the heart of their system, even if it’s sometimes smoke and mirrors. The shift Performance marketing. Paid ads don’t perform like they used to. And why not? Email nurture fatigue.

MarTech 110

MarTech Marketing SEO CPC 110

AdvertiseMint

DECEMBER 1, 2023

Here are some smart approaches to balancing bids for effective remarketing: Leverage Google’s bid simulator to model outcomes at different CPC levels. Mirror the bid strategies of existing high-performing search campaigns. Need help running or optimizing social media ads to drive more sales?

Conversion 52

Conversion ROI Audience Cookies 52

AdvertiseMint

FEBRUARY 1, 2024

Also, in social media, brevity is key. Your landing page copy should mirror the key message of your Facebook Ad, emphasizing the value proposition and addressing user needs. If you’re focused on clicks, use the cost-per-click (CPC) bid strategy. Craft concise and compelling copy that conveys your message effectively.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Ad Monsters

APRIL 26, 2024

In a short amount of time, TikTok has grown to be the most resourceful and entertaining social media app of today. Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. We’d be lying if we said we didn’t see this coming, as surreal as it may feel.

Ad Tech 101

Ad Tech Audience Click Through Rate Entertainment 101