Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

MarTech 112

MarTech Marketing SEO CPC 112

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms. Similar to the U.S.,

CPC 87

CPC Marketing Click Through Rate Electronics 87

AdvertiseMint

DECEMBER 1, 2023

According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. It’s highly targeted marketing powered by recent first-party data on known audiences.

Conversion 52

Conversion ROI Audience Cookies 52

AdvertiseMint

FEBRUARY 1, 2024

Also, in social media, brevity is key. Your landing page copy should mirror the key message of your Facebook Ad, emphasizing the value proposition and addressing user needs. If you’re focused on clicks, use the cost-per-click (CPC) bid strategy. Craft concise and compelling copy that conveys your message effectively.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Ad Monsters

APRIL 26, 2024

In a short amount of time, TikTok has grown to be the most resourceful and entertaining social media app of today. Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. As marketers, we will need to find a new way to access and intrigue these users.

Ad Tech 96

Ad Tech Audience Click Through Rate Entertainment 96