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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Retarget website visitors who viewed a product but didnt buy. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting).

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

The right bid strategy can significantly improve your ROAS by ensuring you’re paying the right price for each impression or click. Enhanced CPC (ECPC) : Maintain manual control while allowing slight bid adjustments based on conversion likelihood. Cost metrics comparison : Compare your CPM, CPC, and CPL to industry averages.

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

Increasing cost-per-click (CPC) and cost-per-acquisition (CPA). When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. Display networks: Moderate fatigue rates, especially with retargeting campaigns. Decreasing conversion rates. Rising frequency metrics.

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15 Best LinkedIn ABM Campaign Management Companies in 2025 [Complete Guide]

Single Grain

This meticulous approach delivers impressive results with 19.98% average reply rates and 48.14% of replies converting to meetings. Sculpt – Best for Content-Driven ABM Sculpt engineers sophisticated engagement loops where LinkedIn ads drive traffic to gated assets, followed by retargeting campaigns for engaged visitors.

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

Businesses like Factors.ai and Gotoclient experienced lower CPCs and higher CTRs with LinkedIn Conversation Ads. Other tactics to implement include multi-touch attribution, integrating dynamic content, and retargeting when necessary. What makes these results even more impressive is the quality of engagement.

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Why Digital Marketing in a Recession is Crucial: And How to Do It

Single Grain

Once you’ve established strong rankings, you continue to receive visibility without paying per click or impression. Focus on improving your Google Ads cost-per-click (CPC) by leveraging long-tail keywords, implementing negative keywords, and scheduling ads strategically.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

As more brands invest in digital advertising, demand has outpaced supply, driving up cost-per-click (CPC), cost-per-acquisition (CPA), and other media pricing metrics across platforms. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.