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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Retarget website visitors who viewed a product but didnt buy. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting).

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

The right bid strategy can significantly improve your ROAS by ensuring you’re paying the right price for each impression or click. Enhanced CPC (ECPC) : Maintain manual control while allowing slight bid adjustments based on conversion likelihood. Cost metrics comparison : Compare your CPM, CPC, and CPL to industry averages.

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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Likewise, demand-side platforms add CPC bidding as an option.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Meanwhile, the average CPC of Facebook ads is $1.72 Meanwhile, the average CPC of Facebook ads is $1.72 cheaper CPCs than Google.

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

Increasing cost-per-click (CPC) and cost-per-acquisition (CPA). When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. Display networks: Moderate fatigue rates, especially with retargeting campaigns. Decreasing conversion rates. Rising frequency metrics.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

This was essentially a predictor of success, and it also contributed to success; ads with higher relevance scores could be given priority placements, and they often saw a direct decrease in CPC costs. Low impressions. Solid impressions. High impressions. Higher bids required. Relevance Score 4-7: Relevant. Average bids.