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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

CPMs go up, CTRs drop and conversions stall. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. Your ROAS or CPA is within goal. Email: Business email address Sign me up! If it doesnt grab attention in the first few seconds, its gone. ( Gen Z users lose focus on ads in just 1.3

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Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

The CPA has many similarities to California’s CPRA and Virginia’s CDPA. Data privacy is a hot topic, and with regulations popping up federally and in individual states, advertisers relying on consumer data need to brush up and get ahead of existing and potential legislation.

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Innovations in Search and Social Advertising

Basis

Shoppers on the go can easily discover whats available in local stores, so ensuring your product feed is up to dateespecially during the busy holiday seasonhelps make your inventory more visible to shoppers nearby who are ready to purchase. Advertisers will likely see a dip in performance as Metas system ramps up with this update.

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OTT Advertising: What Is It & How Does It Work?

MNTN

Overlay Ads : Clickable pop-ups layered over the content that draw attention without pulling viewers away from what theyre watching. Cost per Acquisition (CPA) The total cost of driving a conversion, whether its a purchase, sign-up, or another key action tied to campaign goals.

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Take the Decision Fatigue Out of Your Ad Mix

MNTN

Marketers have a lot of options when it comes to ad platforms, with new opportunities popping up regularly. A consistent rubric will really help you evaluate and answer these questions on an ongoing basis…I’m sure we’re all familiar with setting out our annual media plan…and then something pops up. Watch the Full Webinar.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Bidding — e.g., max CPA or target value/conversion. All SEO practitioners tremble every time Google modifies its ranking algorithm.