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Digital Advertising Guide

Adtelligent

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? In-app ads over mobile web ads.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

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17 Best Paid Media Tools for Marketers

Single Grain

What Users Love the Most about Google Ads Editor: The “Recommended Budget” column that lets users properly allocate budgets so they don’t miss out on opportunities or impressions. New Google Ads remarketing features in WordStream Advisor let users stay connected with their target audience beyond email.

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