OTT Advertising: Guide to Over-The-Top Ads (2025)
MNTN
JANUARY 6, 2025
Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. Cost per Acquisition (CPA) : Your campaign’s average expenditure for every successful acquisition, such as a sale or form signup. Are OTT Ads Vertical Specific? Check it out!
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