Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Two of the types we will discuss today are bidstream and contextual data.

CPC 104

CPC Demand Side Platform CPM Media 104

Basis

FEBRUARY 9, 2024

Further, the cookieless analysis of first-party data in a data management platform can be used for lookalike modeling , allowing advertisers to increase their addressable audience pool.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Automatad Inc.

FEBRUARY 20, 2023

The platform offers everything provided by GAM, with additional features such as multi-screen ad delivery and advanced reporting. Interesting Fact: GAM 360 again has two versions: GAM 360 Basic & GAM 360 Advanced.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

InMobi

MARCH 5, 2019

Self-serve capability (access to campaign setup/management dashboard). Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). Level of transparency (traffic source, traffic type and pricing). Reporting capabilities (dashboard, API).

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

MNTN

NOVEMBER 1, 2022

Cost per Acquisition (CPA). This shows how efficient your campaign is in capturing acquisitions, and the lower the CPA, the more efficient it is. Audience-based TV | In audience-based TV, buyers use data from data-management platforms in order to target TV viewers.

Advertising 98

Advertising Audience Retargeting CPA 98

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). DMP (data management platform) is responsible for targeting.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40