Basis

AUGUST 23, 2023

While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Basis

JULY 1, 2022

While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Google Play App Campaigns focuses on a multichannel approach and advertises the app across Google Search, YouTube, and Google Play platforms. Short videos.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. Are Amazon Ads Programmatic?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Smart-Hub

DECEMBER 18, 2023

Since real time bidding process allows precise targeting, the conversion rate and income will increase, as well as the ROI of the ads. In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. They set the bids on their own, preventing unnecessary expenses.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Lemonads

OCTOBER 18, 2020

The platform serves more than 4 billion impressions every single day across hundreds of countries and regions. Furthermore, the platform provides PPC pricing with micro bidding and Target CPA features, so affiliates can spend less time optimizing and more time creating new campaigns.

Ad network 52

Ad network Affiliates CPC CPA 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40