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The Prevention of Ad Fraud

YieldBird

Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%.

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CPM vs eCPM

Monetize More

Can apply to any other buying method such as CPA, CPC, etc. Future trends (CPM vs. eCPM) Viewability is becoming increasingly important in the advertising industry, so eCPM calculations may need to take viewability metrics into account in the future. Can be used as a critical indicator of the campaign’s performance.

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What Is CPM and How It Shapes Your Advertising Strategy

Brid.tv

CPM vs. CPC CPM vs. CPA Why Use CPM? Follow Us CPM vs. CPC While both CPM and CPC are prevalent in the industry, these two metrics serve different purposes. On the other hand, the CPC (cost-per-click) model charges you each time a user clicks on your ad , making it a performance-oriented approach. Why Use CPM?

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What Is CPM for Publishers?

SODP

The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. GDN has different metrics for what counts as a viewable ad. For example, display ads generally count as a viewable ad when at least 50% of the ad’s area appears on screen for at least a second.

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The Prevention of Ad Fraud

YieldBird

Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%.

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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

It is important to note that CPM only accounts for viewability. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc., CPM, CPC, CPI, CPA, and CPL are the most common pricing models used by advertisers. CPM is not something that can be measured as good or bad.

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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

CPC (Cost Per Click): Think of CPC as your prize money every time it gets a hit. CPA (Cost Per Acquisition): CPA is your treasure map. Viewability Viewability is all about ensuring your ads are seen by your audience. The higher your CPM for video ads, the more revenue flows into your pockets.