Media Briefing: The pros and cons of three commerce pricing models
Digiday
JUNE 29, 2022
Cost-per-acquisition (CPA) has been the traditional pricing structure for publishers with affiliate businesses, given how much of a “set it and forget it” business model it is. The retailer pays the publisher a fixed amount of money upfront, whether or not the publisher ends up driving sales. Cost-per-click.
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