How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths
InMobi
JULY 20, 2020
Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Unlike cookies, device IDs cannot be deleted by the user.
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