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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

.” The Week in Tech Google Ends Plans to Introduce New Cookie Choice Mechanism Following five years of industry upheaval since Google first announced its intention to kill off third-party cookies in its Chrome web browser, were now back to square one.

Ad Tech 52
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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Evolving consumer behavior : Recent data shows 55% of consumers have changed how they search for products and brands, shifting away from traditional search engines like Google in favor of native search experiences. Lower competition : Less saturated advertising environment compared to Google and Facebook.

Media 52
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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. While it’s arguably less convenient than the use of third-party data, first-party cookies are very much the new standard of collecting user data while maintaining their privacy.

Marketing 126