PubMatic
APRIL 25, 2024
Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.
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Automatad Inc.
FEBRUARY 7, 2022
Google announced that it would start initial testing for FLEDGE, its new privacy sandbox solution for retargeting, and a second origin trial for Core Attribution reporting API in Q1 of 2022. With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner.
Automatad Inc.
APRIL 6, 2022
The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. The Ozone Project looks at both bids in Google ad exchange and header bidding and then returns the best bid to the publisher.
Automatad Inc.
FEBRUARY 22, 2022
Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. Google’s Open Bidding, an effort by the tech giants to quash header bidding and the revelations of the recent Jedi Blue project, has resulted in a loss of faith.
Brid.tv
NOVEMBER 1, 2022
The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.
Adtelligent
OCTOBER 6, 2021
Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Worse cookie matching.
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