PubMatic
APRIL 25, 2024
We aim to help publishers and advertisers navigate this new Privacy Sandbox environment, from onboarding through scaled testing, to understanding potential monetization impact today and helping to influence Google’s proposed solution for retargeting consumers within the Chrome browser once third-party cookies are fully deprecated.
Automatad Inc.
FEBRUARY 7, 2022
Google announced that it would start initial testing for FLEDGE, its new privacy sandbox solution for retargeting, and a second origin trial for Core Attribution reporting API in Q1 of 2022. With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adtelligent
JULY 1, 2020
The audience targeting and retargeting will be unworkable. For this, Prebid.org, an innovative ad tech organization, created a User ID module as a key element of the Prebid open-source header bidding software suite. What Should Adtech Know About User Identifier For Advertising. How to work with multiple IDs is a question.
Automatad Inc.
APRIL 6, 2022
The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. The Ozone Project looks at both bids in Google ad exchange and header bidding and then returns the best bid to the publisher.
Brid.tv
DECEMBER 21, 2022
What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.
Monetize More
NOVEMBER 24, 2022
Customized targeting and retargeting options available to improve CTRs. They usually pay the best CPMs which you can compete against Header Bidding to push performance up. Pros: More attention, brand awareness and engagement. Decent viewability. Cons: Invalid Traffic. Banner Blindness.
Brid.tv
NOVEMBER 1, 2022
The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.
Expert insights. Personalized for you.
76 
Let's personalize your content