Remove Cookies Remove eCommerce Remove MarTech Remove Search Advertising
article thumbnail

What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. A retail media network (RMN) is essentially an advertising technology (AdTech) platform that’s owned and/or operated by a retailer. What’s the Difference Between Retail Media, Commerce Media and Ecommerce?

Retail 59
article thumbnail

8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing

Clearcode

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. How Does a CDP Work? names, addresses, email address and phone numbers).