MNTN

NOVEMBER 4, 2022

Performance marketing is a form of paid advertising aimed to drive a particular marketing goal or metric. You might use performance marketing to increase clicks or boost conversions. What makes performance marketing different from other paid advertisements is that you don’t pay until you achieve your goal.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Instead, lower-funnel metrics like conversions or clickthrough rates are more valuable, given these are fundamentally the objectives for this channel.

Marketing 101

Marketing Performance Targeting Conversion MarTech 101

MNTN

NOVEMBER 22, 2022

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. Conversion Rate (CR). The result?

Marketing 52

Marketing Conversion Rate ROI Native Advertising 52

Lemonads

MAY 20, 2020

RichPush team is constantly developing the platform implementing new features to drive users’ performance. Target CPA This feature identifies sources that convert better and make them prior to the sources converting worse. This way the campaign can get more conversions for the targeted price.

Ad network 52

Ad network CPC CPA Affiliates 52

MNTN

JANUARY 13, 2023

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. Let’s take a look at some of the top KPIs you may choose to measure during your performance marketing campaign.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Martech

MARCH 10, 2022

Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert. Implement funnel-based personalization through funnel/DRIP system. Meet pipeline objectives and key results (OKRs) for ABM campaigns.

Marketing 102

Marketing Brand Awareness Click Through Rate Audience 102