Martech Series

JULY 1, 2022

Then why are major companies failing to step in when their brand is boxed out in Google search? The first page of Google search is, in many ways, today’s top-shelf retail placement. By focusing on overly promotional and interruptive content, many marketers try to force a conversion prematurely in the journey.

Marketing 102

Marketing SEO Mobile Search ROI 102

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JUNE 5, 2023

Statista ) The retail industry invests the most money in digital advertising. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. LitCommerce ) CPA on search is $48.96, and $75.51

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145