Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting 98

Retargeting Cookies Brand Awareness GDPR 98

Single Grain

MAY 18, 2021

To ensure that the time, energy and resources you pour into creating your lead magnet is not wasted, follow these lead magnet tips to help you impress your customers into handing over their contact details — and getting you better conversions. Cheatsheets make life easier, making them high-conversion lead magnets. Time on page.

Conversion 145

Conversion SEO Audience Conversion Rate 145

illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” However, with great power comes great responsibility.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

APRIL 17, 2025

Did bidding on that branded term cause the conversion? Because most performance marketing campaigns are conversion-optimized. Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Take PMax, which by default includes branded queries and retargeting audiences.

Retargeting 101

Retargeting Non-Profit ROI Conversion 101

Single Grain

NOVEMBER 14, 2023

Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network 98

Ad network Conversion CPC CPM 98

MNTN

JUNE 12, 2025

It leverages website visits and conversion data from real, verified outcomes to optimize bids in real time to drive performance. Not only can you target new audiences, but you can also retarget your current website visitors to re-engage them and move them further down the sales funnel. How Are Connected TV Audiences Targeted?

Advertising 90

Advertising Audience Retargeting CPA 90

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. TSF said to us: Figure out a way to get us more conversions with the system that we have right now. 9 Strategies We Used to Double E-commerce Conversion Volume (with a 3X+ ROAS). and scale sales by 1.7X

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Single Grain

APRIL 8, 2020

To analyze your Instagram account and find your top-performing posts, you can use Whatagraph’s Instagram Analytics Reporting tool: Whatagraph will go through your entire account and tell you which posts got the most impressions, likes, saves, comments, etc. What is conversion scent? 6 – Create Special Retargeting videos.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

MNTN

JANUARY 6, 2025

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. The more clicks you get in relation to impressions, the less you pay for each action.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. When your ads load faster, users stay engaged longer, leading to higher click-through rates and better conversion outcomes.

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different. Mobile app purchase lifecycle via Xoriant 2.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

MNTN

JANUARY 15, 2025

Overall, your broadcast costs vary depending on the following factors: Region The more localized the region, the lower the TV ad cost (because the number of impressions aired is lower than if you were to air on national television). Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV.

Audience 98

Audience Ad Space Advertising Retargeting 98

Basis

JANUARY 2, 2025

With MFA impression volume increasing by 19% YoY in 2024, there is a pressing need to ensure ad spend is going to high-quality inventory. For programmatic search, this could mean a shift in how and where ads are placed, as new search experiences like conversational search evolve.

Advertising 105

Advertising Retail Cookies Audience 105

MNTN

JULY 7, 2025

OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself. Lock in Your Goals and Audience Whether you’re looking to boost brand awareness or drive conversions, start with a clear objective. But, how does it work?

Advertising 52

Advertising Impressions Audience CPA 52

Ad Monsters

NOVEMBER 29, 2024

This fragmentation dilutes the value of each impression, particularly if advertisers can’t easily target their desired audiences at scale. These packages command premium prices due to the increased likelihood of driving conversions. As a result, the ability to command high CPMs is challenged.

CPM 52

CPM Audience Ad Inventory Retargeting 52

MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

APRIL 27, 2025

Decreasing conversion rates. When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. Set optimization goals: Determine whether you’re optimizing for clicks, conversions, engagement, or other metrics. Post-interaction conversion rate.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

OCTOBER 2, 2019

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Low impressions. Solid impressions.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Martech

APRIL 22, 2025

Actionable ABM tip : Explore PBA tools or platforms like RollWorks for contact-level insights and retarget individuals who engage with your content through LinkedIn Ads or other pipelines. When measuring ABM campaign performance, go beyond vanity metrics like impressions or clicks. Measuring success: What really matters in ABM?

Conversion Rate 96

Conversion Rate Retargeting MarTech Marketing 96

illumin

APRIL 22, 2025

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to whats known as digital waste. However, with great power comes great responsibility.

Advertising 79

Advertising Marketing Ad Inventory Impressions 79

Single Grain

JULY 6, 2025

Establish attribution frameworks before launch to measure true ROI by tracking intent lift, cross-device engagement, and pipeline influence rather than just impressions or basic awareness metrics. million highly relevant impressions and a 2.8 Here’s your launch checklist: Define success metrics beyond impressions.

ROI 52

ROI Impressions Audience Demand Side Platform 52

Digital Ad Blog

MAY 26, 2025

Conversion paths are fragmented. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

Media 59

Media SEO Marketing Healthcare 59

Ad Monsters

FEBRUARY 25, 2023

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

CPC 112

CPC Demand Side Platform CPM Media 112

MNTN

FEBRUARY 27, 2025

Stronger Retargeting and Demand Generation Audiences familiar with your brand are more responsive to demand generation campaigns , which include retargeting ads, email campaigns, and other mid-to-bottom funnel strategies. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV.

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

MNTN

JUNE 23, 2025

We targeted our CRM and retargeting lists to make sure these product-focused ads were reaching folks who already had some familiarity with MNTN. Then it was just a matter of bringing all that work together for the final assets, ultimately resulting in a series of simple and effective CTV ads, one of which you can see below.

A/B Testing 52

A/B Testing Retargeting Audience Conversion Rate 52

Single Grain

JULY 16, 2021

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. Conversions : The same as the app installs objective, except that it optimizes for events such as adding to cart or checkout. million impressions. million impressions.

CPM 133

CPM Conversion Audience CPC 133

Single Grain

SEPTEMBER 2, 2019

Yes, you have to pay, but you can also get significantly more impressions and, ultimately, results. Finding the right strategies is key to getting those conversions, and the ability to see what your competitors are up to is a huge advantage. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Click To Tweet.

Retargeting 101

Retargeting Shipping Banner Audience 101

Martech

MAY 2, 2024

Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. It measures impressions, reach and frequency on linear TV. It provides data for optimizing campaigns by retargeting exposure-based audiences across linear, streaming and digital channels.

MarTech 111

MarTech Retargeting Audience Impressions 111