illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” However, with great power comes great responsibility.

Advertising

MNTN

JANUARY 6, 2025

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising

Single Grain

APRIL 27, 2025

Decreasing conversion rates. When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. Set optimization goals: Determine whether you’re optimizing for clicks, conversions, engagement, or other metrics. Post-interaction conversion rate.

A/B Testing

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion

Single Grain

AUGUST 4, 2025

Instead of relying on single-touch attribution or basic conversion tracking, they implement multi-layered measurement systems that capture the full customer journey complexity. Performance Outcomes: Conversion and Revenue Uplift The measurement sophistication translates directly into performance improvements.

Agency

Basis

JANUARY 2, 2025

With MFA impression volume increasing by 19% YoY in 2024, there is a pressing need to ensure ad spend is going to high-quality inventory. For programmatic search, this could mean a shift in how and where ads are placed, as new search experiences like conversational search evolve.

Advertising

MNTN

JULY 18, 2025

It covers everything from the moment a person becomes aware of your brand to the ways they interact with you after making their purchase, all so that you can align your marketing content and channels to drive conversions. Mapping out the customer journey also helps identify points of friction.

Advertising

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. When your ads load faster, users stay engaged longer, leading to higher click-through rates and better conversion outcomes.

Click Through Rate

MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions.

Advertising

MNTN

JUNE 12, 2025

It leverages website visits and conversion data from real, verified outcomes to optimize bids in real time to drive performance. Not only can you target new audiences, but you can also retarget your current website visitors to re-engage them and move them further down the sales funnel. How Are Connected TV Audiences Targeted?

Advertising

Single Grain

AUGUST 10, 2025

Dallas’s Top 12 LinkedIn Ad Agencies for C-Suite Conversion 1. Their innovative approach addresses the three biggest challenges in executive LinkedIn advertising: scale personalization, attribution complexity, and conversion optimization. Karrot.ai – Best Overall Choice ⭐ Karrot.ai Karrot.ai – Best Overall Choice ⭐ Karrot.ai

Agency

Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI

Single Grain

AUGUST 10, 2025

With roughly 70% of paid-search impressions now coming from mobile devices , successful agencies must master mobile-first strategies while maintaining the sophisticated feed management and conversion optimization that drives profitable growth. Ready to transform your e-commerce growth?

Agency

MNTN

JANUARY 15, 2025

Overall, your broadcast costs vary depending on the following factors: Region The more localized the region, the lower the TV ad cost (because the number of impressions aired is lower than if you were to air on national television). Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV.

Audience

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate

Single Grain

JULY 6, 2025

Establish attribution frameworks before launch to measure true ROI by tracking intent lift, cross-device engagement, and pipeline influence rather than just impressions or basic awareness metrics. million highly relevant impressions and a 2.8 Here’s your launch checklist: Define success metrics beyond impressions.

ROI

Single Grain

JULY 27, 2025

What sets Single Grain apart is their full-funnel approach that integrates LinkedIn ABM with SEO, conversion rate optimization, and creative services. This meticulous approach delivers impressive results with 19.98% average reply rates and 48.14% of replies converting to meetings.

Retargeting

Single Grain

AUGUST 5, 2025

Service comprehensiveness: Full-funnel capabilities spanning SEO, paid media, creative, and conversion optimization. Their integrated approach spans AI digital marketing , SEO, conversion optimization, and creative services, delivering measurable results that consistently outperform industry benchmarks.

Agency

MNTN

JULY 7, 2025

OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself. Lock in Your Goals and Audience Whether you’re looking to boost brand awareness or drive conversions, start with a clear objective. But, how does it work?

Advertising

MNTN

JUNE 23, 2025

We targeted our CRM and retargeting lists to make sure these product-focused ads were reaching folks who already had some familiarity with MNTN. Then it was just a matter of bringing all that work together for the final assets, ultimately resulting in a series of simple and effective CTV ads, one of which you can see below.

A/B Testing

Single Grain

JULY 31, 2025

Karrot.ai’s study revealed 40% of conversion credit goes to first- and last-touch LinkedIn interactions: Analysis across 70 B2B SaaS companies showed 20% attribution to middle touches, enabling marketers to reallocate spend toward highest-impact audience-creative combinations and accelerate pipeline velocity.

Machine Learning

Single Grain

JULY 30, 2025

Modern AI-powered Dynamic Personalized Ads on LinkedIn deliver up to a 150% higher conversion rate compared with static creative, but only when properly tested and optimized in real time. RollWorks (NextRoll) – Provides programmatic ABM advertising with LinkedIn integration, focused on retargeting and account-based display advertising.

ROI

Single Grain

APRIL 20, 2025

” Unlike traditional advertising, digital marketing provides precise measurement of performance, allowing marketers to track and maximize conversion opportunities. Conversely, maintaining a consistent presence communicates strength and reliabilityqualities that become even more valuable during uncertain times.

Marketing

Digital Ad Blog

MAY 26, 2025

Conversion paths are fragmented. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

Media

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. Funnel : Use simple, logical steps to guide prospects from interest to conversion. Monitor your performance by tracking essential metrics, such as conversion rates. Offer a paid webinar or workshop.

Agency

Ad Monsters

NOVEMBER 29, 2024

This fragmentation dilutes the value of each impression, particularly if advertisers can’t easily target their desired audiences at scale. These packages command premium prices due to the increased likelihood of driving conversions. As a result, the ability to command high CPMs is challenged.

CPM

MNTN

MARCH 6, 2025

Marketers can monitor KPIs like conversions, ROAS, and site visitsso they know exactly whats working and where optimization efforts need to go. Track Real-Time Performance Unlike old-school TV marketing campaigns , OTT provides real-time data on impressions, site visits, conversions, and more. Dont ignore this.

Advertising

MNTN

FEBRUARY 27, 2025

Stronger Retargeting and Demand Generation Audiences familiar with your brand are more responsive to demand generation campaigns , which include retargeting ads, email campaigns, and other mid-to-bottom funnel strategies. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV.

Brand Awareness

Martech

MAY 16, 2025

Facebook : Solid for broad targeting, community engagement and retargeting. Retarget warm leads: Focus on people whove already interacted visited a landing page, clicked an ad or abandoned a cart. Conversion rates : Once people click, are they completing your desired action (buying, signing up, downloading)?

Retargeting

MNTN

APRIL 7, 2025

Data-Driven Insights and Measurement OTT advertising platforms provide built-in analytics that give you full visibility into performance, from impressions to conversionsno guesswork, just real results. Measure and Optimize Track real-time metrics like impressions, conversions, and ROAS to understand whats working.

Advertising

Single Grain

APRIL 16, 2025

Website retargeting : Capture account visitors for remarketing. Engagement retargeting : Retarget users who engaged with previous content. This validation process ensures marketing resources are focused on audiences with the highest potential for engagement and conversion. Heres how to plan your metrics and KPIs.

Retargeting

Single Grain

JANUARY 8, 2025

You can categorize these groups based on firmographics or their likelihood of conversion. That’s why conversion is stage three rather than the final stage. Display ads: Use retargeting and programmatic ads. Key metrics to track include: Engagement: Time spent on content, email click-through rates, and ad impressions.

ROI

Single Grain

MAY 30, 2025

You create targeted ads and pay when users interact with them (typically through clicks or impressions). For example, both strategies aim to increase traffic and conversions. Conversion Rates Across Industries While traffic volume is essential, conversions ultimately determine business success.

SEO

Martech

APRIL 22, 2025

Actionable ABM tip : Explore PBA tools or platforms like RollWorks for contact-level insights and retarget individuals who engage with your content through LinkedIn Ads or other pipelines. When measuring ABM campaign performance, go beyond vanity metrics like impressions or clicks. Measuring success: What really matters in ABM?

Conversion Rate

illumin

APRIL 22, 2025

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to whats known as digital waste. However, with great power comes great responsibility.

Advertising

Martech

APRIL 17, 2025

Did bidding on that branded term cause the conversion? Because most performance marketing campaigns are conversion-optimized. Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Take PMax, which by default includes branded queries and retargeting audiences.

Retargeting

Single Grain

APRIL 11, 2025

Last-touch attribution : Credits the final touchpoint before conversion. report conversion rate improvements of up to 70% compared to generic campaigns, directly impacting ROI through improved pipeline conversion. Conversion lift : Improvement in conversion rates for targeted accounts. The Karrot.ai

ROI