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A marketer’s 2022 guide to Marketo: What it does today

Martech

Account insights and profiling to identify the right target accounts using data and AI. Email to engage customers with relevant conversations in minutes. Real-time data capture and bi-directional data integration sync with CRM. Mobile to communicate with customers using mobile devices.

ROI 113
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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Targeted, personalized display ads.

Marketing 117