Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Google, LinkedIn and Facebook are driving CPC up. Dark social. Tracking prospect activity on our website. It was empowering. And why not?

MarTech 130

MarTech Marketing SEO CPC 130

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? When you serve tailored messaging to laser-targeted segments, you grab attention and drive conversions. Monitor your analytics and tweak your RLSA strategy over time for better conversions! Use UTM parameters to track conversions from remarketing clicks.

Conversion 52

Conversion ROI Audience Cookies 52

AdvertiseMint

FEBRUARY 1, 2024

Ad fatigue How To Optimize Your Facebook Advertising Campaigns Understanding how to effectively optimize Facebook ads can help you boost your conversions. Also, in social media, brevity is key. Tailor your ads to address their needs or concerns, providing a personalized touch that can significantly improve conversion rates.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Ad Monsters

APRIL 26, 2024

In a short amount of time, TikTok has grown to be the most resourceful and entertaining social media app of today. Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. We’d be lying if we said we didn’t see this coming, as surreal as it may feel.

Ad Tech 97

Ad Tech Audience Click Through Rate Entertainment 97