‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
Digiday
NOVEMBER 23, 2022
I started getting gift guide assignments in September [and] actually, I think I’m done with all of them now and have been for maybe a week now,” she said in a conversation with Digiday on Tuesday. Further she added that a CPC cost structure is typically not priced well enough to support the cost of the content production.
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